When someone gets on their computer or phone and brings up Google to do a search, what they put into the search box will have… Read More »Attorney Marketing 101: Long Tail Searches
If your law firm keeps an online presence, or is planning on becoming more active on the internet, then maintaining online reviews is an absolute… Read More »Who Reads Online Reviews?
At its most basic level, marketing is all about letting people know about what you do, so they’ll pay for it. You can maximize the… Read More »Which Demographics Use the Internet the Most?
What does a professional legal blog look like? While we cover criminal defense, divorce, immigration, and personal injury elsewhere in this blog, here’s an example… Read More »Blog Sample – DUI Defense Attorney: Insurance
When it comes to writing legal blogs, it can be helpful to break articles down into two categories: Topical and Evergreen. The distinction can help… Read More »Topical v. Evergreen Blog Posts
For some types of law firms, like those in the field of business litigation, corporate clients are likely your number one source of work. Getting… Read More »Legal Blogs Influence Corporate Clients
In a recent blog post, we talked about how complex search engines could be. They scour the internet for the best websites for any given… Read More »Algorithm Changes Can Hurt Your Website
When people use the term “search engine,” they almost always mean the dominant player in the industry, Google. There’s a reason why the brand has… Read More »Market Share in the Search Engine Field
If you could boil the online marketing technique of search engine optimization (SEO) down to one essential goal, it would be to rank as highly… Read More »Where You Rank in Search Results Matters – The Numbers
Unfortunately, not everyone can be an expert at everything. We all have to pick our niches, and then rely on others to do the rest.… Read More »Attorney Marketing 101: Inbound v. Outbound Marketing
In two key ways, search engine optimization (SEO) and the law are very similar: Complexity, and uncertainty. Because of this unfortunate situation, getting a clear-cut,… Read More »Search Engines are Complex Creatures