In one of our blog posts from February, we laid out the 3 different kinds of search queries. These were: Navigational queries, which merely use… Read More »Legal Blogging and Navigational Queries
Online marketing is an arms race between advertisers, who look for any means necessary to promote their clients’ websites, and search engines, who try to… Read More »Attorney Marketing 101: Search Engine Penalties
It’s a basic principle of search engine optimization (SEO) that bears repeating: Search engines like Google, Yahoo! and Bing are in the business of finding… Read More »Backlink Basics
To the many people who are not in the field of online content marketing, hearing “call to action” brings to mind epic scenes from war… Read More »The Downfall of the Call to Action
One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion… Read More »Conversion Rates and PPC Ads
Hawking products is not something that you’ll commonly consider doing on your law firm’s legal blog. Writing about products and things to buy in a… Read More »Google Warns Against Sponsored Content
You’ve put together a website for your law firm. Now what? How well is it working? Are you getting the most out of it? What… Read More »Attorney Marketing 101: Basics of Analytics
In a recent blog post, we covered the news that Google had deleted sidebar ads. Now that it’s been a few weeks, search engine marketers… Read More »Google Killed the Sidebar: What’s Happened Since?
In a recent blog post, we went over the 3 types of search queries that a potential client for your law firm can make on… Read More »Legal Blogging and Informational Searches
Search engine optimization (SEO) encapsulates a lot of different strategies to make your law firm’s website get a better ranking on targeted searches. Among these… Read More »Basics of Technical SEO