Google recently started a YouTube series where its search experts provided quick answers to simple questions about search engine optimization (SEO). The first episode dealt… Read More »Google’s New YouTube Series Got Off to a Rocky Start
Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of… Read More »Targeted Pages and a Resurgence in Keyword Research
A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the… Read More »Readability Scores, SEO, and Legal Blogging
Successful law firm websites and legal blogs create a strong flow of web traffic, better rankings, and a reputation for excellence that ends with clients… Read More »Backlink Fishing Expeditions and How to Respond to Them
Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch… Read More »Google: Author Bylines Are Not an SEO Signal