5 Sources for Legal Blog Material
When you start writing your law firm’s legal blog, the first few posts are easy—you’ve been thinking for years about what you want to write,… Read More »5 Sources for Legal Blog Material
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More People Find Lawyers Online than Through Referrals
All of online legal marketing is based around one underlying assumption: People who are interested in hiring a lawyer use the internet to find one.… Read More »More People Find Lawyers Online than Through Referrals
Image SEO Developments, and Red Herrings
Long ago, we discussed how you can use images to score points in SEO (search engine optimization). Since then, things have changed. However, just because… Read More »Image SEO Developments, and Red Herrings
Headers: Helping Readers Help Your SEO
We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines… Read More »Headers: Helping Readers Help Your SEO
Google Shortens Meta Descriptions to Original Length
Last December, we covered a big development in the world of search engine marketing (SEM): Google had increased the length of the meta descriptions they… Read More »Google Shortens Meta Descriptions to Original Length
Headers Help Your Legal Blog’s SEO
Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s… Read More »Headers Help Your Legal Blog’s SEO
Headers: The Basics and a Misconception
When you write a legal blog post, you’ll have the option of including a variety of different formatting options to break the post up into… Read More »Headers: The Basics and a Misconception
Search Engine Market Share: April 2018
One of the things that we do as professional legal bloggers is pay attention to which search engines are dominating the market. The answer is… Read More »Search Engine Market Share: April 2018
More Algorithmic Changes, and How to Win When They Happen
Partners who carefully watch how well their law firm’s website is doing in the search engine rankings might have noticed a shakeup in the past… Read More »More Algorithmic Changes, and How to Win When They Happen
SEO Impact of Posts on Google My Business
Google has been making efforts to let business owners—including law firm partners—easily advertise their business online. One of those efforts has been Google My Business,… Read More »SEO Impact of Posts on Google My Business
Our Thoughts on Stock Photos and Legal Web Design
We’re professional legal bloggers, so we focus more on the content of a legal website rather than its design. With that said, though, our blogging… Read More »Our Thoughts on Stock Photos and Legal Web Design
Attorney Marketing 101: Branded Searches
When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and… Read More »Attorney Marketing 101: Branded Searches
Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices
When you use Google or another search engine to find a website, the search engine pays attention to what device you’re using to conduct the… Read More »Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices
The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480
The American Bar Association (ABA), notorious for being behind the times, made a proud public proclamation of moving into the 21st century earlier this month.… Read More »The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480