Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in… Read More »Law Firm Gets Penalized for Soliciting Online Reviews
This is the second installment in a legal blog series about a lawsuit against Google over competitive keyword marketing. The first installment provided the background… Read More »Competitive Keyword Advertisements v. Trademarks
This is the first installment of a legal blog series dealing with an ongoing lawsuit focused on competitive keyword marketing. The second and final installment,… Read More »Competitive Keyword Ads Go to Court: Edible Arrangements v. Google
If you’re a lawyer and you’ve been paying attention to the online marketing world, you might have heard about Google AMP. News about Google’s most… Read More »Why Law Firms Shouldn’t Worry Much About Google AMP
Much of the world of search engine optimization (SEO) is about making your website move up in the rankings. However, your ranking does not just… Read More »A Local Politician’s Failed Attempt at Negative SEO
We recently conducted a study, which found that, out of the top three legal websites for a vanity keyword search in Google for criminal defense… Read More »Study Reveals Persistence of Legal Directories in Search Results
Conducting studies in search engine marketing (SEM) is difficult, and we at Myers Freelance know it. Search engines change rapidly and without notice, and have… Read More »Full Disclosure: Weak Points In Our Study
In last week’s blog post, we revealed a recent study we had conducted here at Myers Freelance. In the study, we looked at the top… Read More »Recent Study Shows How Legal Blogging Helps Your Ranking
At Myers Freelance, we ask a lot of questions about search engine marketing (SEM), in large part because, well, we’re skeptics. We like facts. We… Read More »How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?
In our last blog post, we talked about the dangers of content scrapers. In short, some websites on the internet make money by copying content… Read More »Defending Your Site Against Content Scrapers
In online marketing, high-quality content is a big deal. Hosting it on your site is a surefire way to move up in the rankings. It’s… Read More »Content Scrapers, and Why You Should Worry About Them
[UPDATE 5/15/2018: The length of Google’s meta descriptions is now officially defined as “dynamic,” and fluctuate between around 155 (130 for mobile) and 320] If… Read More »The Double-Edged Sword of Google’s Lengthened Meta Descriptions
As expected, the Federal Communications Commission (FCC) voted along party lines to strip the internet of its designation as a public utility, repealing the rules… Read More »Net Neutrality is Dead: Now What?
Unless you’ve been living under a rock in the past couple of months, you’re aware that the rules of net neutrality are set to be… Read More »How the Lack of Net Neutrality Could Impact Your Law Firm’s Website