If you’ve decided to market your law firm online, the first thing you’ll do in the execution stage is to create a website. Unless you’re… Read More »How Yoast Actually Handles Keywords
The call to action, or CTA, is the paragraph in your legal blog post that urges readers to reach out to your law firm: “If… Read More »Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm
As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the… Read More »Should You Italicize or Bold the Keywords in Your Legal Blog?
Recently on the Myers Freelance blog, we’ve been dealing with the ins and out of writing a series of legal blog articles on a related… Read More »How to Plan and Execute a Series of Related Legal Blog Posts
If you’re one of the two regular readers of our legal marketing blog, last week’s article on how a series of blog posts can hurt… Read More »No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series
Our last post was a blog sample for criminal defense attorneys – a case analysis of the upcoming Supreme Court decision, Carpenter v. U.S. –… Read More »How a Series of Legal Blog Posts Can Hurt Your SEO
There are several reasons why you should maintain a legal blog on your law firm’s website. One of them is to solidify your reputation as… Read More »Blog Sample – Criminal Defense Attorney: Case Analysis
Hosting a legal blog on your law firm’s webpage is one of the best ways to do online legal marketing. Not only does a legal… Read More »The Nuanced Space Between SEO and Conversion
In theory, when you write a legal blog post for your law firm’s website, your decision to cater to either direct or referral audiences should… Read More »How to Start Legal Blog Posts: Roadmaps and Introductions
In a few of our recent blog posts, we’ve delved into some of the complications surrounding long tail keywords, particularly their limitations in your legal… Read More »Vanity Keywords: Lawyer v. Attorney
There are a small handful of different search engines that index the internet for you to find the sites that are relevant and important to… Read More »Search Engine Market Share: September 2017
Long tail keywords are the very specific words and phrases that you want to target in your law firm’s online search engine marketing – “motorcycle… Read More »Ranking Fluctuations Impact Vanity Keywords, Too
In a recent blog post, we discussed the limitations of setting a plan for long tail keywords. The gist of that article was that long… Read More »Examples of How Long Tail Keywords are Limited
Your law firm’s website is like a business card in that there are two goals to it: Potential clients see it, and They contact your… Read More »Legal Blogging and Conversion Rates