4 Random Tips for Writing Legal Blogs
Writing legal blog posts, just like any kind of writing, is a skill. Just like any other skill, there are hundreds or even thousands of… Read More »4 Random Tips for Writing Legal Blogs
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How Landing Pages and Calls to Action Are Similar
Two phrases that are constantly thrown around in online marketing circles are landing pages and a call to action. Understanding the differences between them can… Read More »How Landing Pages and Calls to Action Are Similar
Your Firm’s Twitter Game: The Early Stages
Having an online presence is quickly becoming a must for all law firms. Without it, you’re relying on traditional forms of advertising that you either… Read More »Your Firm’s Twitter Game: The Early Stages
Legal Blogging for Direct and Referral Audiences
If you’re exploring whether to market your legal firm online – or even if you’ve just made the decision to invest more into your online… Read More »Legal Blogging for Direct and Referral Audiences
Your Firm’s Online Marketing Funnel
In one of our recent blog posts, we investigated the difference between blog posts and landing pages, and discussed their roles in the marketing funnel.… Read More »Your Firm’s Online Marketing Funnel
How to Attract Millennials to Your Firm and Why It Works
Millennials (people aged between 18-34) get blamed for a lot. From stagnating the economy through their declining homeownership rates or lack of retirement saving to… Read More »How to Attract Millennials to Your Firm and Why It Works
Should Links Open in a New Tab?
When you write a legal blog post, you’re bound to include links to other sites and pages. Some of these are external links, taking your… Read More »Should Links Open in a New Tab?
Should You Read Other Legal Blogs?
If you’re marketing your law firm online and you’re in an even remotely competitive area, you can rest assured that someone else out there is… Read More »Should You Read Other Legal Blogs?
Landing Pages in Focus
Landing pages occupy a unique and crucial niche in the online legal marketing world. They can be used to rank highly for some of the… Read More »Landing Pages in Focus
Attorney Marketing 101: Permalink Structures
The process of optimizing your law firm’s website for search engines involves so many factors that you can think of it as a totality of… Read More »Attorney Marketing 101: Permalink Structures
Blog Posts v. Landing Pages
If you’re reading a lot about marketing your law firm online, two terms that you’ve probably seen a lot are blog posts and landing pages.… Read More »Blog Posts v. Landing Pages
Misinformation in Online Marketing Studies
Learning how to effectively market your law firm online is a Herculean task. Knowing what to do isn’t easy because the field gets radically altered… Read More »Misinformation in Online Marketing Studies
Blog Sample – Personal Injury Attorney: Topical Car Accidents
If you’re a personal injury attorney, you might have found it difficult to find topics to write about in your legal blog. Not many cases… Read More »Blog Sample – Personal Injury Attorney: Topical Car Accidents
Google Penalizes Interstitial Pop-Ups on Mobile
A lot of people use smartphones and mobile devices to search the internet. At this point, that isn’t news. We covered this point back in… Read More »Google Penalizes Interstitial Pop-Ups on Mobile