The players in the search engine industry make a huge difference in your law firm’s online marketing efforts. After all, the whole point of marketing… Read More »Search Engine Market Share: February 2017
Whenever you update your legal blog, you’re either writing evergreen or topical content. If you’re writing topical content, then it should be a recent development… Read More »Fake News and Levels of Journalism
Making the decision to invest in your law firm’s online marketing is a big one. The truth of this statement will show itself once you… Read More »Why Really Long Blog Posts are Overrated
Marketing your law firm online might seem like a simple endeavor: You make a website, then you put stuff into it and reap the rewards… Read More »Touchstones of Search Engines: Relevance and Importance
Search engine marketing is a bit like a rabbit hole. Once you start reading about it and researching how you can better market your law… Read More »Indexed Pages, Big Websites, and Rankings
One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in… Read More »2016’s Changes to SEM: Traditional Signals to User Intent
This is the fifth and final installment in a series of posts by Myers Freelance on the criticisms against ghostwriting legal blogs. Our earlier posts… Read More »The War Against Legal Blogging: Audiences
This is the fourth installment in a series of posts by Myers Freelance about the movement against ghostwritten legal blogs. Earlier posts in this series… Read More »The War Against Legal Blogging: Popular Opinion
One of the biggest goals of marketing your law firm online is connecting with a new group of potential clients. The key word here, though,… Read More »How to Handle Christmas in Your Legal Blog
This is the third installment in a series of blog posts by Myers Freelance about the movement against legal blogging, particularly the practice of ghostwriting.… Read More »The War Against Legal Blogging: Rule 8.4(c)
This is the second installment in our investigation into legal blogging, and the claims that ghostwriting them is somehow uncouth. You can see our overview of… Read More »The War Against Legal Blogging: Author Bylines and Rule 7.1
There are a lot of wars going in the world, right now. There’s the war in Syria. There’s the conflict between Democrats and Republicans that… Read More »The War Against Legal Blogging: An Overview
You’re an attorney. You know that the law is everywhere you look, regulating things in minute ways that are often overlooked. However, with your legal… Read More »The Risks of Legal Blogging on Your Own
Backlinks are one of the best ways to put up points on the search engine optimization (SEO) board. Whenever some other site links to yours,… Read More »How Outbound Links Can Hurt Your Site, Too