Search engine marketing (SEM) is like playing darts. Except there’s no dart board. You only learn how many points you get when the master of… Read More »New Study Showcases the Importance of Links
As soon as you start advertising your law firm online, you’ll be hit with the need to target specific keywords to help your site rank… Read More »The Limitations of Keywords: Diversifying Your Content
A lot of our recent blog posts have dealt with issues in black hat search engine optimization (SEO). This has not been a mistake. It’s… Read More »Choosing SEO Providers: What to Look Out For
Black hat search engine optimization (SEO) is exciting. In the heat of the moment, when the less-than-reputable tactic still works, there’s always a flurry of… Read More »Attorney Marketing 101: Keyword Stuffing
Just like in the legal field, there are so many factors and uncertainties that go into “winning” and “losing” in online marketing that definitive victories… Read More »We Called It: Google Ignores Top Level Domains
The differences between people and machines might be becoming smaller and smaller, thanks to artificial intelligence, but there is one difference that remains that’s important… Read More »How to Score SEO Points With Pictures
We’ve already covered the difference between black and white hat search engine optimization (SEO) in this blog. However, there is a new trend of top… Read More »Why Top Level Domain Names Are a Poor Investment
There are numerous ways to advertise your law firm online. You don’t even need to have your own website to make efforts to reach potential… Read More »Avvo’s Lawsuits Showcases the Importance of Your Own Website
Elsewhere in our blog, we’ve covered the idea of backlinks and the importance of building a portfolio of them to your site. When a search… Read More »Attorney Marketing 101: Anchor Text
Over the past couple of months on our blog, we’ve been focusing a little bit on less credible search engine optimization (SEO) tactics, like link… Read More »A Case Study of Black Hat SEO: J.C. Penney
To add to our growing list of legal blog samples, here’s another one for DUI-defense attorneys, dealing with field sobriety tests. In most states, field… Read More »Blog Sample – DUI Defense Attorney: Field Sobriety Tests
As we’ve been detailing in our past few blogs posts, search engine optimization (SEO) is not just about filling your webpage with quality content to… Read More »Technical SEO: Site Architecture
In our last blog post, we went over the importance of the upload speed of your law firm’s website. Search engines like Google are businesses,… Read More »Technical SEO: Optimizing Images
Search engine optimization (SEO) is the profession of enhancing a webpage, so it works better in search results. Unfortunately, there is no one single way… Read More »Technical SEO: The Importance of Speed