How Long Should a Legal Blog Post Be?
White is a powerful color. It’s a dilemma that many attorneys face. After deciding to start a blog for their law firm, after setting up… Read More »How Long Should a Legal Blog Post Be?
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Copyrights and More Google Penalties
As the dominant force in the search engine market, Google holds lots of influence on what happens online. For better or for worse, Google has… Read More »Copyrights and More Google Penalties
Handling Politics in Your Legal Blog
Even though November 8 is still 202 days away, the election cycle has already been in full swing for months. With such an important election… Read More »Handling Politics in Your Legal Blog
Legal Blogging and Your Reputation
There are numerous reasons why you should host a legal blog on your website: They push you to keep up to date on the law… Read More »Legal Blogging and Your Reputation
Google Panda Penalties, and How to Avoid Them
Even the most cursory look through search engine optimization (SEO) technicalities comes up with information on search engine penalties. Even the least bit of delving… Read More »Google Panda Penalties, and How to Avoid Them
How to Use Social Media to Build Backlinks
There are a lot of elements to search engine optimization (SEO). Search engines are incredibly complex and, to make matters worse, change constantly to maximize… Read More »How to Use Social Media to Build Backlinks
Image Licenses You Need to Know for Your Legal Blog
When it comes to legal blogging, there are numerous pitfalls and minefields that attract the unwary and inexperienced. Stumbling into one of them can not… Read More »Image Licenses You Need to Know for Your Legal Blog
Legal Blogging and Navigational Queries
In one of our blog posts from February, we laid out the 3 different kinds of search queries. These were: Navigational queries, which merely use… Read More »Legal Blogging and Navigational Queries
Attorney Marketing 101: Search Engine Penalties
Online marketing is an arms race between advertisers, who look for any means necessary to promote their clients’ websites, and search engines, who try to… Read More »Attorney Marketing 101: Search Engine Penalties
Backlink Basics
It’s a basic principle of search engine optimization (SEO) that bears repeating: Search engines like Google, Yahoo! and Bing are in the business of finding… Read More »Backlink Basics
The Downfall of the Call to Action
To the many people who are not in the field of online content marketing, hearing “call to action” brings to mind epic scenes from war… Read More »The Downfall of the Call to Action
Conversion Rates and PPC Ads
One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion… Read More »Conversion Rates and PPC Ads
Google Warns Against Sponsored Content
Hawking products is not something that you’ll commonly consider doing on your law firm’s legal blog. Writing about products and things to buy in a… Read More »Google Warns Against Sponsored Content
Attorney Marketing 101: Basics of Analytics
You’ve put together a website for your law firm. Now what? How well is it working? Are you getting the most out of it? What… Read More »Attorney Marketing 101: Basics of Analytics