In a recent blog post, we covered the news that Google had deleted sidebar ads. Now that it’s been a few weeks, search engine marketers… Read More »Google Killed the Sidebar: What’s Happened Since?
In a recent blog post, we went over the 3 types of search queries that a potential client for your law firm can make on… Read More »Legal Blogging and Informational Searches
Search engine optimization (SEO) encapsulates a lot of different strategies to make your law firm’s website get a better ranking on targeted searches. Among these… Read More »Basics of Technical SEO
Commercial speech, like the rest of constitutional law, can be tricky. Unfortunately, this can affect your legal blog. Being labeled as commercial speech affords your… Read More »Commercial Speech and Legal Blogs
Have you Googled anything recently? Notice a difference? Go Google “los angeles personal injury attorney,” or just click here and we’ll do it for you.… Read More »Google Moves Paid Advertisements Out of Sidebar
Lawyers love categories. Chopping up complex ideas into smaller notions or pidgeon-holing a series of thoughts based on their shared elements is what law school… Read More »Topical Content in Focus
Congressional Republicans are trying to get their counterparts on the Hill to at least wait for the funeral before using the passing of Justice Scalia… Read More »Blogging About Scalia’s Death: 4 Do’s and Don’ts
If you start getting serious with your law firm’s website and paying attention to its analytics and other data, one of the first things you’ll… Read More »Attorney Marketing 101: The Context Behind Bounce Rates
Google processes 40,000 search queries every second, worldwide. That’s 3.5 billion searches every day. 1.2 trillion every year. The sheer number of these queries is… Read More »3 Types of Search Queries and Their Value to Your Firm
When you get on a search engine like Google or Bing and type something into the search bar, what you’re doing is entering a query.… Read More »Attorney Marketing 101: Keyword Basics
Yahoo, the owner of the third largest search engine in the U.S., behind Bing and Google, is not doing so hot. Faced with the reality… Read More »What’s Going on With Yahoo?
Anyone can write a legal blog post, right? Sure. However, attorneys who don’t have a solid understanding of search engine optimization (SEO) will write legal… Read More »Blog Sample – Immigration Attorney
Sometimes, it can be difficult to understand the value of something when there isn’t a price tag attached to it. Putting a dollar value on… Read More »Revenue Sharing Deal Between Google and Apple Shows Importance of Mobile Searches
Lawyers are like professional categorizers. We like things to fall into neat pigeon holes, each with their own set of characteristics, that have no overlap… Read More »4 Categories for Your Legal Blog Posts