Blog

Where’d Our Blog Go?

by Myers Freelance
February 3, 2020

Ever since October 20, 2015, we’ve published blog articles on search engine optimization (SEO) and legal content marketing on a rigidly regular basis. Then, last… Read More »Where’d Our Blog Go?

How Much of Your Web Traffic Comes from Organic Results?

by Myers Freelance
January 20, 2020January 19, 2020

We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google.… Read More »How Much of Your Web Traffic Comes from Organic Results?

The many titles in legal content writing and marketing

All the Different Legal Marketing Job Titles, Explained

by Myers Freelance
January 13, 2020January 21, 2020

Marketing a company online is not an easy endeavor – at least, if you want to make sure you do it right, avoid mistakes, and… Read More »All the Different Legal Marketing Job Titles, Explained

Schedule legal blog post publication times in a day planner

3 Reasons to Stick to a Schedule for Your Legal Blog Posts

by Myers Freelance
January 6, 2020January 5, 2020

Maintaining and constantly updating a legal blog with new posts isn’t easy. Keeping a regular publication schedule just makes it that much more difficult. The… Read More »3 Reasons to Stick to a Schedule for Your Legal Blog Posts

The Risks of Letting Someone Else Republish Your Legal Blog Article

by Myers Freelance
December 30, 2019

You will know that you are creating a successful legal blog when other online marketers start reaching out to capitalize on your success. They will… Read More »The Risks of Letting Someone Else Republish Your Legal Blog Article

Using Pled Guilty or Pleaded Guilty in Legal Blogs

Associated Press: “Pled Guilty” is Becoming Less Wrong

by Myers Freelance
December 23, 2019February 5, 2024

Last week, we discussed a watershed moment in the English language: A major dictionary recognized in approval the use of “they” in the third person… Read More »Associated Press: “Pled Guilty” is Becoming Less Wrong

Dictionary Recognizes They as Singular Pronoun

The Singular “They,” as Well as “Thou” and “Thee,” in Legal Blogging

by Myers Freelance
December 16, 2019September 21, 2020

Like the law, language is a construct of society. It evolves, ebbs, and flows with what We The People think to be the best and… Read More »The Singular “They,” as Well as “Thou” and “Thee,” in Legal Blogging

Google insinuates it has blocked negative SEO backlink schemes

Does Google Think It’s Beaten the Backlink Blitz?

by Myers Freelance
December 9, 2019

One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?

How Google’s SERP Has Changed in 4 Years

by Myers Freelance
December 2, 2019

We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find… Read More »How Google’s SERP Has Changed in 4 Years

Law firms do not compete against Google yet

Zero-Click Searches and Why Law Firms Aren’t Competing Against Google

by Myers Freelance
November 25, 2019January 20, 2020

One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search… Read More »Zero-Click Searches and Why Law Firms Aren’t Competing Against Google

The Wall Street Journal published a hit piece against Google

The Wall Street Journal’s Hit Piece Against Google

by Myers Freelance
November 18, 2019November 18, 2019

A few days ago, the Wall Street Journal published an article on how search engines, and particularly Google, work. The piece is titled “How Google… Read More »The Wall Street Journal’s Hit Piece Against Google

Linking to the official state statutes is important for SEO

Why You Should Only Use Online Statutes Hosted by the State

by Myers Freelance
November 11, 2019November 11, 2019

When writing a legal blog, it’s just a matter of time before you’ll have to cite to a statute or regulation. We’ve already discussed how… Read More »Why You Should Only Use Online Statutes Hosted by the State

Bounce Rates Can Detect Website Problems

Using High Bounce Rates to Detect Bigger Website Issues

by Myers Freelance
November 4, 2019

We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here,… Read More »Using High Bounce Rates to Detect Bigger Website Issues

BERT helps Google better understand context in language

How BERT Can Impact Online Legal Marketing

by Myers Freelance
October 28, 2019

The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update… Read More »How BERT Can Impact Online Legal Marketing

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