The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive… Read More »3 Reasons to Fix Broken Outbound Links in Your Legal Blog
The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on… Read More »Google Has Loosened H1 Rules, But Legal Blogging Stays the Same
In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering… Read More »2 List Types: Laundry, and Subheader Stand-In
Engaging readers is getting more and more difficult, especially online. People want the information they’re looking for, they want it now, and they want it… Read More »4 Reasons to Use Lists in Legal Blog Posts
Every time you write and publish a legal blog post, your writing style, word choice, and topical content don’t just tell a story about the… Read More »The Devastating Repercussions of Misbranding Your Firm
Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm… Read More »Competitive Keyword Advertising Reaches the Legal Field
The decision to use images in your legal blog post is a significant one. There are numerous perks to including a picture: An image breaks… Read More »8 Places to Find a Legal Blog Image, and 3 Places to Avoid
In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of… Read More »Link Depth and the Trend Towards New Online Content
A new study looked at how blogs tend to be structured. While the data sample is small, it does suggest 2 concrete takeaways that can… Read More »Study Finds Lots of Blogs Have Basic Structural Problems
Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet… Read More »What is the Role of the Legal Blog in Online Marketing, Today?
In our last blog post, we delved into Google’s decision to apply its Freshness Update to featured snippets. But what, exactly, are featured snippets and… Read More »While Overhyped, Featured Snippets are Still an SEO Goal
Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target… Read More »Google’s Freshness Update Gets Applied to Featured Snippets
Google recently started a YouTube series where its search experts provided quick answers to simple questions about search engine optimization (SEO). The first episode dealt… Read More »Google’s New YouTube Series Got Off to a Rocky Start
Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of… Read More »Targeted Pages and a Resurgence in Keyword Research