The legal field might be notorious for moving slowly towards innovation that threatens the status quo, but it’s still shocking to discover that a significant… Read More »The True Costs of Not Having a Website for Your Law Firm
The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related… Read More »Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm
Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or… Read More »A New Wrinkle in the CTR Controversy: Google Has a Patent
There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts,… Read More »How Do You Target a Specific Search Engine for Legal Marketing?
Tracking which company controls what percentage of the search engine market share is an important part of what we do at Myers Freelance. Yes, there… Read More »Search Engine Market Share: March 2019
Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since… Read More »Google’s Statement on CTR Controversy Only Promotes Skepticism
A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in… Read More »Click-Through-Rate, Rankings, and Adaptive Search
While our Myers Freelance is indisputably the best source of information for search engine optimization (SEO) for lawyers (indisputably!), there is only so much we… Read More »6 of the Most Important Outlets for SEO Information
[Update 7/7/2020: Recent “upgrades” to our content management system made it impossible to embed Google Trends data… but only when comparing multiple search terms. We… Read More »Overcoming Google Trends’ Limitations With a Baseline Query
Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is… Read More »Is Optimal Keyword Density a Red Herring?
In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is… Read More »Escaping the Terrible Cycle of Web Traffic and Rankings
Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty… Read More »3 Reader Metrics You Need to Understand
There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO),… Read More »Google: Flawless Technical SEO Cannot Cover Up Bad Content
We may be legal writers at Myers Freelance, but an important part of your legal blog is its images. The decision to use images or… Read More »Do You Need Images in Your Legal Blog?