Law firms with even a basic social media presence know that using animated GIFs is a great way to attract attention. The moving picture draws… Read More »Legal Issues With Using GIFs in Legal Blog Posts and Social Media
Writing a legal blog post is best done with two faces. One has to look towards your human audience, while the other faces the search… Read More »Citations in Legal Blog Posts: It’s All About Your Audience
Long ago, we talked about why it matters where you rank in the search results. Simply put, when someone throws a query into a search… Read More »Nuance in Click-Through-Rate Statistics
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking… Read More »Google Advises Against Linking to All Pages from Home
Twitter is supposed to be the place for lawyers and law firms to interact with potential clients and convince them to call if they have… Read More »Twitter Gaffes, and What We Can Learn from Them
Once again, the search engine optimization (SEO) and online marketing worlds have been flooded with news of another core change to Google’s search algorithm. While… Read More »A New Algorithm Change, and How to Recover Lost Ground
If you’ve done any research at all about search engine optimization (SEO) and online marketing for your law firm, you’ve discovered that search engines like… Read More »Google’s Search Quality Raters and Algorithmic Changes
Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the… Read More »Google’s Speed Update Changed Next to Nothing
There are numerous legal issues that make legal blogging a minefield. From trademark law to copyright law to your state’s ethical rules, it can be… Read More »Libel, Couching Language, and Legal Blogging
While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some… Read More »Lessons from the Trump Googlebomb
Recent research has revealed that your law firm’s online reviews might have impact on your place in local search rankings. Local SEO: A Refresher Recall… Read More »Study Shows that Online Reviews Might Impact Local Rankings
In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing… Read More »How Keyword Stuffing Can Create SEO Nightmares
A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties… Read More »Keyword Stuffing Penalties on the Wane
Next month, Google has a few updates primed for rollout. One of them, the so-called Speed Update, is yet another indication that Google is pushing… Read More »Google Primed to Roll Out Speed Upgrade