The fields of search engine optimization (SEO) and legal marketing change all the time. Here’s where we break the important news.
Google has been slowly rolling out its experimental AI-powered Search Generative Experience, or SGE. Like basically every other development in online marketing and search engine… Read More »Google’s New AI Search Engine and How We Think It Will Go
Our last several blog articles have dealt with artificial intelligence (AI) in online content marketing. We predicted that search engines with embedded AI would change… Read More »How to Resolve the Suspicion That Writers Use AI to Create Content
In case you haven’t heard, artificial intelligence (AI) programs can now write online content well enough that readers have trouble distinguishing it from content that… Read More »Our 5 Predictions for AI-Generated Online Legal Marketing Content
We have covered images a lot in our blog. When it comes to online legal content marketing, images are an integral part of your law… Read More »Is AI-Generated Artwork Usable for Law Firm Marketing?
Back in August, we took a test spin with Jasper, an artificial intelligence (AI) content writing program that had been (and still is) aggressively advertised… Read More »ChatGPT is Good, AI-Detecting Tools Are Not, and Industry Upheaval
The news seems to be filled with stories about artificial intelligence, or AI, programs and chatbots. Many of them seem to presume that the programs… Read More »AI-Embedded Search Engines Will Change the Online Marketing Game
In our last blog post, we mentioned how featured snippets were contributing to the drastic rise of so-called “zero-click searches,” where someone would enter a… Read More »New Study: Zero-Click Searches Are Actually Not That Common
In the past couple of months, Google has implemented a handful of changes that aim to reduce embarrassing backfires with its featured snippets and to… Read More »A Couple More Algorithm Tweaks Show Google Honing Its Systems
While we were writing our last blog post, Google was in the middle of rolling out a new core algorithm update. Because we prefer to… Read More »Google’s May 2022 Update’s Very Big, Very Vague Changes
A little over a year ago, we caught Google playing with the datelines in the search engine results page (SERP). It seemed like it was… Read More »Has Google Gotten Any Better At Recognizing Evergreen Blog Articles?
An article’s most important sentence is its title. Writers (us included) agonize over the precise wording, often crafting over a dozen different options before settling… Read More »This Title May Not Match What You Clicked On in the SERP
In 2018, the American Bar Association (ABA) finally updated its Model Rules for Professional Responsibility regarding attorney advertising. There was no immediate impact: Until states… Read More »New Model Rule 7 Slowly Gains a Following
Several months ago, we noticed something jaw dropping. Some of our blog articles (green arrows) were appearing in the search engine results page (SERP) without… Read More »Google is Playing With the Datelines in the SERP
Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling… Read More »2 Possible Themes from Google’s December Algorithm Update