The fields of search engine optimization (SEO) and legal marketing change all the time. Here’s where we break the important news.
We were surprised to find not one, but several online marketing people sharing stories on social media recently about “new developments in search engine optimization.”… Read More »Yes, Google Can Read Text in Images
We’ve been waiting for the day when legal directories finally start to get buried in the rankings for legal-related searches. While we’ve been waiting for… Read More »Are Legal Directories Finally Dying?
The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes… Read More »How is the Coronavirus Changing the Way People Use the Internet?
The coronavirus has had an impact on nearly every facet of American life, at this point. One of the things that has become vividly apparent… Read More »The Coronavirus Has Shown the Vitality of the Legal Blog
Ever since October 20, 2015, we’ve published blog articles on search engine optimization (SEO) and legal content marketing on a rigidly regular basis. Then, last… Read More »Where’d Our Blog Go?
One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?
A few days ago, the Wall Street Journal published an article on how search engines, and particularly Google, work. The piece is titled “How Google… Read More »The Wall Street Journal’s Hit Piece Against Google
The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update… Read More »How BERT Can Impact Online Legal Marketing
The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on… Read More »Google Has Loosened H1 Rules, But Legal Blogging Stays the Same
Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm… Read More »Competitive Keyword Advertising Reaches the Legal Field
Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target… Read More »Google’s Freshness Update Gets Applied to Featured Snippets
Google recently started a YouTube series where its search experts provided quick answers to simple questions about search engine optimization (SEO). The first episode dealt… Read More »Google’s New YouTube Series Got Off to a Rocky Start
A new study has suggested that just about half of all searches on Google do not end with a click through to a website in… Read More »Half of Google Searches Don’t Lead to a Click
Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in… Read More »Writing a Blog Series, Now that Google Ignores the Next/Previous Tag