The fields of search engine optimization (SEO) and legal marketing change all the time. Here’s where we break the important news.
The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related… Read More »Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm
Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or… Read More »A New Wrinkle in the CTR Controversy: Google Has a Patent
Tracking which company controls what percentage of the search engine market share is an important part of what we do at Myers Freelance. Yes, there… Read More »Search Engine Market Share: March 2019
Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since… Read More »Google’s Statement on CTR Controversy Only Promotes Skepticism
A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in… Read More »Click-Through-Rate, Rankings, and Adaptive Search
While our Myers Freelance is indisputably the best source of information for search engine optimization (SEO) for lawyers (indisputably!), there is only so much we… Read More »6 of the Most Important Outlets for SEO Information
Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty… Read More »3 Reader Metrics You Need to Understand
We’ve dealt with the prevalence of mobile internet use in the past on our blog. Often, our posts deal with the most recent industry developments… Read More »The Intersection of Local and Mobile Searches
Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality… Read More »3 Takeaways from New Search Quality Rater Guidelines
Long ago, we discussed misinformation in online marketing studies and how some surveys were so poorly executed that the findings might as well be disregarded.… Read More »Another Blogging Study Turns Out to Be Useless
Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then,… Read More »Evergreen Legal Blog Posts are Dying
In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can… Read More »2 Ways Our Legal Blogs Have Changed in the Last 3 Years
Social media is a great way for law firms to interact with potential clients and other members of the general public. It’s also a place… Read More »Google+ Shuts Down
In our last couple of blog posts, we dealt with the new attorney advertising rules from the American Bar Association (ABA), and then delved into… Read More »Claims of Specialty in the ABA’s New Model Rule 7