The fields of search engine optimization (SEO) and legal marketing change all the time. Here’s where we break the important news.
In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model… Read More »New Model Rule 7 and Its Impact on Legal Blogging
Attorney advertising is regulated by your state’s bar association and its Rules of Professional Conduct. Most of the states in the U.S. base their rules… Read More »ABA Revises Model Rules on Attorney Advertising
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking… Read More »Google Advises Against Linking to All Pages from Home
Once again, the search engine optimization (SEO) and online marketing worlds have been flooded with news of another core change to Google’s search algorithm. While… Read More »A New Algorithm Change, and How to Recover Lost Ground
Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the… Read More »Google’s Speed Update Changed Next to Nothing
While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some… Read More »Lessons from the Trump Googlebomb
A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties… Read More »Keyword Stuffing Penalties on the Wane
Next month, Google has a few updates primed for rollout. One of them, the so-called Speed Update, is yet another indication that Google is pushing… Read More »Google Primed to Roll Out Speed Upgrade
Last December, we covered a big development in the world of search engine marketing (SEM): Google had increased the length of the meta descriptions they… Read More »Google Shortens Meta Descriptions to Original Length
One of the things that we do as professional legal bloggers is pay attention to which search engines are dominating the market. The answer is… Read More »Search Engine Market Share: April 2018
Partners who carefully watch how well their law firm’s website is doing in the search engine rankings might have noticed a shakeup in the past… Read More »More Algorithmic Changes, and How to Win When They Happen
The American Bar Association (ABA), notorious for being behind the times, made a proud public proclamation of moving into the 21st century earlier this month.… Read More »The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480
If you’re a lawyer and you’ve been paying attention to the online marketing world, you might have heard about Google AMP. News about Google’s most… Read More »Why Law Firms Shouldn’t Worry Much About Google AMP
[UPDATE 5/15/2018: The length of Google’s meta descriptions is now officially defined as “dynamic,” and fluctuate between around 155 (130 for mobile) and 320] If… Read More »The Double-Edged Sword of Google’s Lengthened Meta Descriptions