These posts focus on the numerous facets of the practice of writing legal blogs, from what to write to how to write it.
Long ago, we discussed misinformation in online marketing studies and how some surveys were so poorly executed that the findings might as well be disregarded.… Read More »Another Blogging Study Turns Out to Be Useless
Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then,… Read More »Evergreen Legal Blog Posts are Dying
In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can… Read More »2 Ways Our Legal Blogs Have Changed in the Last 3 Years
It’s been awhile since we posted a legal writing sample. Long enough that the ever-evolving world of search engine optimization (SEO) and online marketing have… Read More »Blog Sample – Corporate and Employment Law
In our last couple of blog posts, we dealt with the new attorney advertising rules from the American Bar Association (ABA), and then delved into… Read More »Claims of Specialty in the ABA’s New Model Rule 7
In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model… Read More »New Model Rule 7 and Its Impact on Legal Blogging
Writing a legal blog post is best done with two faces. One has to look towards your human audience, while the other faces the search… Read More »Citations in Legal Blog Posts: It’s All About Your Audience
There are numerous legal issues that make legal blogging a minefield. From trademark law to copyright law to your state’s ethical rules, it can be… Read More »Libel, Couching Language, and Legal Blogging
In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing… Read More »How Keyword Stuffing Can Create SEO Nightmares
When you start writing your law firm’s legal blog, the first few posts are easy—you’ve been thinking for years about what you want to write,… Read More »5 Sources for Legal Blog Material
We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines… Read More »Headers: Helping Readers Help Your SEO
Last December, we covered a big development in the world of search engine marketing (SEM): Google had increased the length of the meta descriptions they… Read More »Google Shortens Meta Descriptions to Original Length
Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s… Read More »Headers Help Your Legal Blog’s SEO
When you write a legal blog post, you’ll have the option of including a variety of different formatting options to break the post up into… Read More »Headers: The Basics and a Misconception