Of course, everything we do is legal marketing. Here we cover some of the field’s basic ideas and core concepts that will keep coming up.
Successful law firm websites and legal blogs create a strong flow of web traffic, better rankings, and a reputation for excellence that ends with clients… Read More »Backlink Fishing Expeditions and How to Respond to Them
Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch… Read More »Google: Author Bylines Are Not an SEO Signal
A new study has suggested that just about half of all searches on Google do not end with a click through to a website in… Read More »Half of Google Searches Don’t Lead to a Click
For being legal blog writers, we sure seem to talk about images a lot. But while images can score some SEO points and engage readers,… Read More »Images Bring More Readers to Your Blog Through Social Media
In our last blog post, we discussed the best way to use anchor text for external links. Like many legal issues, the answer began with… Read More »How to Gauge Your Law Firm Website’s Reputability
It’s a well known fact that more and more people are using the internet on their phones. Statistics suggest that an estimated 58% of search… Read More »Study Shows Mobile Traffic Is Lower in the Legal Field
People facing legal problems and in need of an attorney frequently turn to the internet to find the lawyer they need. According to one survey… Read More »The Role of Search Engines in Online Marketing
The legal field might be notorious for moving slowly towards innovation that threatens the status quo, but it’s still shocking to discover that a significant… Read More »The True Costs of Not Having a Website for Your Law Firm
There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts,… Read More »How Do You Target a Specific Search Engine for Legal Marketing?
In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is… Read More »Escaping the Terrible Cycle of Web Traffic and Rankings
Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty… Read More »3 Reader Metrics You Need to Understand
There’s a lot of lingo in search engine optimization (SEO) and online marketing that makes the field alienating for attorneys and lawyers. At times, it’s… Read More »Attorney Marketing 101: 4 Error Codes You Need to Know
We’ve dealt with the prevalence of mobile internet use in the past on our blog. Often, our posts deal with the most recent industry developments… Read More »The Intersection of Local and Mobile Searches
Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality… Read More »3 Takeaways from New Search Quality Rater Guidelines