Of course, everything we do is legal marketing. Here we cover some of the field’s basic ideas and core concepts that will keep coming up.
Social media is a great way for law firms to interact with potential clients and other members of the general public. It’s also a place… Read More »Google+ Shuts Down
In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America,… Read More »Rely on Older Clientele for Your Firm? Consider Marketing on Bing
In our last couple of blog posts, we dealt with the new attorney advertising rules from the American Bar Association (ABA), and then delved into… Read More »Claims of Specialty in the ABA’s New Model Rule 7
In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model… Read More »New Model Rule 7 and Its Impact on Legal Blogging
Attorney advertising is regulated by your state’s bar association and its Rules of Professional Conduct. Most of the states in the U.S. base their rules… Read More »ABA Revises Model Rules on Attorney Advertising
A short while back, we discussed search quality raters and their role in upcoming algorithmic changes. While the feedback that these raters provide to search… Read More »Google’s Search Quality Rater Guidelines, and Crystal Balls
Long ago, we talked about why it matters where you rank in the search results. Simply put, when someone throws a query into a search… Read More »Nuance in Click-Through-Rate Statistics
Twitter is supposed to be the place for lawyers and law firms to interact with potential clients and convince them to call if they have… Read More »Twitter Gaffes, and What We Can Learn from Them
Next month, Google has a few updates primed for rollout. One of them, the so-called Speed Update, is yet another indication that Google is pushing… Read More »Google Primed to Roll Out Speed Upgrade
All of online legal marketing is based around one underlying assumption: People who are interested in hiring a lawyer use the internet to find one.… Read More »More People Find Lawyers Online than Through Referrals
Google has been making efforts to let business owners—including law firm partners—easily advertise their business online. One of those efforts has been Google My Business,… Read More »SEO Impact of Posts on Google My Business
We’re professional legal bloggers, so we focus more on the content of a legal website rather than its design. With that said, though, our blogging… Read More »Our Thoughts on Stock Photos and Legal Web Design
When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and… Read More »Attorney Marketing 101: Branded Searches
When you use Google or another search engine to find a website, the search engine pays attention to what device you’re using to conduct the… Read More »Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices