Legal Marketing

Of course, everything we do is legal marketing. Here we cover some of the field’s basic ideas and core concepts that will keep coming up.

Backlinks and Social Media: Strategies

by Myers Freelance
August 7, 2017

Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media… Read More »Backlinks and Social Media: Strategies

Backlinks and Social Media: It’s All About Freshness

by Myers Freelance
July 31, 2017

In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a… Read More »Backlinks and Social Media: It’s All About Freshness

Backlinks and Social Media: The Basics

by Myers Freelance
July 25, 2017July 31, 2017

Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However,… Read More »Backlinks and Social Media: The Basics

How to Tell Whether Your Legal Blog is Bringing in Clients

by Myers Freelance
July 17, 2017January 13, 2018

You’ve cut the ribbon on your law firm’s website and started investing in marketing your firm online. Several landing pages on your site describe your… Read More »How to Tell Whether Your Legal Blog is Bringing in Clients

Legal Blogging and the Limits of Long Tail Keywords

by Myers Freelance
July 10, 2017September 4, 2017

Long ago in our blog, we covered the basics of long tail searches. In essence, whenever someone gets on a search engine like Google and… Read More »Legal Blogging and the Limits of Long Tail Keywords

Google Keeps Tinkering With Customer Review Program

by Myers Freelance
June 5, 2017June 4, 2017

Before we delve into online customer reviews, their placement on Google’s search engine results page (SERP), how they impact your click-through-rate and, therefore, your web… Read More »Google Keeps Tinkering With Customer Review Program

landing pages different than this call to action

How Landing Pages and Calls to Action Are Similar

by Myers Freelance
May 15, 2017January 13, 2018

Two phrases that are constantly thrown around in online marketing circles are landing pages and a call to action. Understanding the differences between them can… Read More »How Landing Pages and Calls to Action Are Similar

Your Firm’s Twitter Game: The Early Stages

by Myers Freelance
May 8, 2017May 8, 2017

Having an online presence is quickly becoming a must for all law firms. Without it, you’re relying on traditional forms of advertising that you either… Read More »Your Firm’s Twitter Game: The Early Stages

Your Firm’s Online Marketing Funnel

by Myers Freelance
April 24, 2017

In one of our recent blog posts, we investigated the difference between blog posts and landing pages, and discussed their roles in the marketing funnel.… Read More »Your Firm’s Online Marketing Funnel

How to Attract Millennials to Your Firm and Why It Works

by Myers Freelance
April 17, 2017July 2, 2018

Millennials (people aged between 18-34) get blamed for a lot. From stagnating the economy through their declining homeownership rates or lack of retirement saving to… Read More »How to Attract Millennials to Your Firm and Why It Works

landing page and legal blog posts in funnel analogy

Blog Posts v. Landing Pages

by Myers Freelance
March 13, 2017March 12, 2017

If you’re reading a lot about marketing your law firm online, two terms that you’ve probably seen a lot are blog posts and landing pages.… Read More »Blog Posts v. Landing Pages

Misinformation in Online Marketing Studies

by Myers Freelance
March 6, 2017

Learning how to effectively market your law firm online is a Herculean task. Knowing what to do isn’t easy because the field gets radically altered… Read More »Misinformation in Online Marketing Studies

Search Engine Market Share: February 2017

by Myers Freelance
February 13, 2017January 13, 2018

The players in the search engine industry make a huge difference in your law firm’s online marketing efforts. After all, the whole point of marketing… Read More »Search Engine Market Share: February 2017

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