Of course, everything we do is legal marketing. Here we cover some of the field’s basic ideas and core concepts that will keep coming up.
One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in… Read More »2016’s Changes to SEM: Traditional Signals to User Intent
This is the fifth and final installment in a series of posts by Myers Freelance on the criticisms against ghostwriting legal blogs. Our earlier posts… Read More »The War Against Legal Blogging: Audiences
Search engine optimization (SEO) is the practice of getting people to click on a certain website more often by making it look better to search… Read More »Meta Descriptions Skip the SEO, Go Right for the Clients
In our last blog post, we went over why your law firm needs a mobile-friendly website. However, while it is important to make an effort… Read More »Mobile-Friendliness: Why You Shouldn’t Go Overboard
You don’t have to be an online marketing expert to see that more and more people are searching the web on their smartphones than ever… Read More »Why You Need a Mobile-Friendly Website
If there’s one thing to understand about the practice of search engine optimization (SEO), it’s that it’s all about appeasing the search engine gods. Of… Read More »Attorney Marketing 101: Local SEO
Browsing websites online and creating them are two entirely different experiences. One is so easy that, usually, your grandmother can do it. The other often… Read More »Content Management Systems
Black hat search engine optimization (SEO) is exciting. In the heat of the moment, when the less-than-reputable tactic still works, there’s always a flurry of… Read More »Attorney Marketing 101: Keyword Stuffing
We’ve already covered the difference between black and white hat search engine optimization (SEO) in this blog. However, there is a new trend of top… Read More »Why Top Level Domain Names Are a Poor Investment
Elsewhere in our blog, we’ve covered the idea of backlinks and the importance of building a portfolio of them to your site. When a search… Read More »Attorney Marketing 101: Anchor Text
In one of our blog posts from February, we laid out the 3 different kinds of search queries. These were: Navigational queries, which merely use… Read More »Legal Blogging and Navigational Queries
Online marketing is an arms race between advertisers, who look for any means necessary to promote their clients’ websites, and search engines, who try to… Read More »Attorney Marketing 101: Search Engine Penalties
It’s a basic principle of search engine optimization (SEO) that bears repeating: Search engines like Google, Yahoo! and Bing are in the business of finding… Read More »Backlink Basics
One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion… Read More »Conversion Rates and PPC Ads