Legal Marketing

Of course, everything we do is legal marketing. Here we cover some of the field’s basic ideas and core concepts that will keep coming up.

Attorney Marketing 101: Basics of Analytics

by Myers Freelance
March 10, 2016January 13, 2018

You’ve put together a website for your law firm. Now what? How well is it working? Are you getting the most out of it? What… Read More »Attorney Marketing 101: Basics of Analytics

Legal Blogging and Informational Searches

by Myers Freelance
March 3, 2016January 13, 2018

In a recent blog post, we went over the 3 types of search queries that a potential client for your law firm can make on… Read More »Legal Blogging and Informational Searches

Basics of Technical SEO

by Myers Freelance
March 1, 2016September 3, 2018

Search engine optimization (SEO) encapsulates a lot of different strategies to make your law firm’s website get a better ranking on targeted searches. Among these… Read More »Basics of Technical SEO

Attorney Marketing 101: The Context Behind Bounce Rates

by Myers Freelance
February 11, 2016January 13, 2018

If you start getting serious with your law firm’s website and paying attention to its analytics and other data, one of the first things you’ll… Read More »Attorney Marketing 101: The Context Behind Bounce Rates

The Thinker ponders how to categorize search engine queries

3 Types of Search Queries and Their Value to Your Firm

by Myers Freelance
February 9, 2016January 13, 2018

Google processes 40,000 search queries every second, worldwide. That’s 3.5 billion searches every day. 1.2 trillion every year. The sheer number of these queries is… Read More »3 Types of Search Queries and Their Value to Your Firm

Attorney Marketing 101: Keyword Basics

by Myers Freelance
February 4, 2016January 13, 2018

When you get on a search engine like Google or Bing and type something into the search bar, what you’re doing is entering a query.… Read More »Attorney Marketing 101: Keyword Basics

Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing

by Myers Freelance
January 15, 2016January 13, 2018

There are several reasons why you should have a professional write your law firm’s legal blog. Every hour that you spend writing it, yourself, is… Read More »Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing

Attorney Advertising 101: Paid and Organic Traffic

by Myers Freelance
January 11, 2016January 13, 2018

Not all web traffic is the same. How people come to your website determine what kind of web traffic you’re getting. Some people come to… Read More »Attorney Advertising 101: Paid and Organic Traffic

How Google Makes Money: Google AdSense

by Myers Freelance
January 8, 2016December 29, 2016

Last week, we ran a blog post that dealt with Google’s main revenue generator, Google AdWords. AdWords is the program that allows people and businesses… Read More »How Google Makes Money: Google AdSense

Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts

by Myers Freelance
January 6, 2016January 13, 2018

Google has defined the world of search engines for years, now. Its domination has been so total for so long that the word has become… Read More »Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts

How Google Makes Money: Google AdWords

by Myers Freelance
January 1, 2016December 29, 2016

How does Google make money? It might sound like a stupid question. Obviously, Google does make money, and lots of it. Back in October, 2014,… Read More »How Google Makes Money: Google AdWords

User Intent and Adaptive Search

by Myers Freelance
December 30, 2015January 13, 2018

Search engines have an impressively difficult job to do. Finding websites, out of the billions on the internet, that are relevant to a certain search… Read More »User Intent and Adaptive Search

The Positive Side of a Negative Review

by Myers Freelance
December 23, 2015December 29, 2016

Nearly everyone uses online reviews to make a purchase decision, and the process of hiring a lawyer is no exception. Therefore, knowing that 92% of… Read More »The Positive Side of a Negative Review

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