The Great Weakness of Pay Per Click Ad Campaigns
One of the basic tenets of online marketing and search engine marketing (SEM) is the fact that being ranked highly for a search means that… Read More »The Great Weakness of Pay Per Click Ad Campaigns
Legal Marketing
Of course, everything we do is legal marketing. Here we cover some of the field’s basic ideas and core concepts that will keep coming up.
Search Engines Are Changing
Search engines are going through the kind of chaos that constitutional law went through in the early 1800s: Everything is still new, so change is… Read More »Search Engines Are Changing
The Black and White Hats of SEO
Gone are the days where internet marketing was filled with tricks, shady techniques, link schemes, and keyword stuffing. Google and its competitor search engines have… Read More »The Black and White Hats of SEO
Attorney Marketing 101: SERP Basics
If you’re investigating online marketing to make your law firm more profitable, then you’ve come across lots of technical and marketing jargon. All of the… Read More »Attorney Marketing 101: SERP Basics
Myers Freelance – Consulting
Since our website went live back in mid-October, Myers Freelance has been in “soft opening” mode – we’ve been toeing the water and getting our… Read More »Myers Freelance – Consulting
Myers Freelance – GRAND OPENING
Since our website went live back in mid-October, Myers Freelance has been in “soft opening” mode – we’ve been toeing the water and getting our… Read More »Myers Freelance – GRAND OPENING
Attorney Marketing 101: Long Tail Searches
When someone gets on their computer or phone and brings up Google to do a search, what they put into the search box will have… Read More »Attorney Marketing 101: Long Tail Searches
Who Reads Online Reviews?
If your law firm keeps an online presence, or is planning on becoming more active on the internet, then maintaining online reviews is an absolute… Read More »Who Reads Online Reviews?
Which Demographics Use the Internet the Most?
At its most basic level, marketing is all about letting people know about what you do, so they’ll pay for it. You can maximize the… Read More »Which Demographics Use the Internet the Most?
Algorithm Changes Can Hurt Your Website
In a recent blog post, we talked about how complex search engines could be. They scour the internet for the best websites for any given… Read More »Algorithm Changes Can Hurt Your Website
Market Share in the Search Engine Field
When people use the term “search engine,” they almost always mean the dominant player in the industry, Google. There’s a reason why the brand has… Read More »Market Share in the Search Engine Field
Where You Rank in Search Results Matters – The Numbers
If you could boil the online marketing technique of search engine optimization (SEO) down to one essential goal, it would be to rank as highly… Read More »Where You Rank in Search Results Matters – The Numbers
Attorney Marketing 101: Inbound v. Outbound Marketing
Unfortunately, not everyone can be an expert at everything. We all have to pick our niches, and then rely on others to do the rest.… Read More »Attorney Marketing 101: Inbound v. Outbound Marketing
Search Engines are Complex Creatures
In two key ways, search engine optimization (SEO) and the law are very similar: Complexity, and uncertainty. Because of this unfortunate situation, getting a clear-cut,… Read More »Search Engines are Complex Creatures