These posts deal with search engine optimization (SEO), the practice of maximizing how well your law firm’s website performs in search engines.
[Update 7/7/2020: Recent “upgrades” to our content management system made it impossible to embed Google Trends data… but only when comparing multiple search terms. We… Read More »Overcoming Google Trends’ Limitations With a Baseline Query
Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is… Read More »Is Optimal Keyword Density a Red Herring?
There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO),… Read More »Google: Flawless Technical SEO Cannot Cover Up Bad Content
Search engines are in the business of finding users relevant and important websites for a given search query, and then selling ad space on the… Read More »The Risks of Quid Pro Quo Link Schemes
Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then,… Read More »Evergreen Legal Blog Posts are Dying
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking… Read More »Google Advises Against Linking to All Pages from Home
Once again, the search engine optimization (SEO) and online marketing worlds have been flooded with news of another core change to Google’s search algorithm. While… Read More »A New Algorithm Change, and How to Recover Lost Ground
If you’ve done any research at all about search engine optimization (SEO) and online marketing for your law firm, you’ve discovered that search engines like… Read More »Google’s Search Quality Raters and Algorithmic Changes
Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the… Read More »Google’s Speed Update Changed Next to Nothing
While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some… Read More »Lessons from the Trump Googlebomb
Recent research has revealed that your law firm’s online reviews might have impact on your place in local search rankings. Local SEO: A Refresher Recall… Read More »Study Shows that Online Reviews Might Impact Local Rankings
In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing… Read More »How Keyword Stuffing Can Create SEO Nightmares
A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties… Read More »Keyword Stuffing Penalties on the Wane
Long ago, we discussed how you can use images to score points in SEO (search engine optimization). Since then, things have changed. However, just because… Read More »Image SEO Developments, and Red Herrings