These posts deal with search engine optimization (SEO), the practice of maximizing how well your law firm’s website performs in search engines.
If you’re one of the two regular readers of our legal marketing blog, last week’s article on how a series of blog posts can hurt… Read More »No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series
Our last post was a blog sample for criminal defense attorneys – a case analysis of the upcoming Supreme Court decision, Carpenter v. U.S. –… Read More »How a Series of Legal Blog Posts Can Hurt Your SEO
Hosting a legal blog on your law firm’s webpage is one of the best ways to do online legal marketing. Not only does a legal… Read More »The Nuanced Space Between SEO and Conversion
In our last blog post, we reached way back into our archives to answer a question about a blog post we wrote last year. This… Read More »Calls to Action, Penalties, and Link Dilution
Over a year ago – decades, in the world of search engine marketing (SEM) – we discussed the downfall of the call to action. When… Read More »Internal Links and Calls to Action
Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media… Read More »Backlinks and Social Media: Strategies
In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a… Read More »Backlinks and Social Media: It’s All About Freshness
Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However,… Read More »Backlinks and Social Media: The Basics
Long ago in our blog, we covered the basics of long tail searches. In essence, whenever someone gets on a search engine like Google and… Read More »Legal Blogging and the Limits of Long Tail Keywords
Search engines look everywhere for signs that suggest the quality of your website. One of their go-to places to look for these signs is on… Read More »No-Follow Tags and Your Legal Blog
As professional legal bloggers, we here at Myers Freelance read a lot of legal blogs. Obviously, some are better than others. However, one thing that… Read More »Theory and Practice of External Linking
Before we delve into online customer reviews, their placement on Google’s search engine results page (SERP), how they impact your click-through-rate and, therefore, your web… Read More »Google Keeps Tinkering With Customer Review Program
Many online marketers have been claiming for the past few months that keywords are no longer something that you need to pay attention to on… Read More »Keywords Are Not Dead
When you write a legal blog post, you’re bound to include links to other sites and pages. Some of these are external links, taking your… Read More »Should Links Open in a New Tab?