Landing Pages in Focus
Landing pages occupy a unique and crucial niche in the online legal marketing world. They can be used to rank highly for some of the… Read More »Landing Pages in Focus
SEO
These posts deal with search engine optimization (SEO), the practice of maximizing how well your law firm’s website performs in search engines.
Attorney Marketing 101: Permalink Structures
The process of optimizing your law firm’s website for search engines involves so many factors that you can think of it as a totality of… Read More »Attorney Marketing 101: Permalink Structures
Google Penalizes Interstitial Pop-Ups on Mobile
A lot of people use smartphones and mobile devices to search the internet. At this point, that isn’t news. We covered this point back in… Read More »Google Penalizes Interstitial Pop-Ups on Mobile
Touchstones of Search Engines: Relevance and Importance
Marketing your law firm online might seem like a simple endeavor: You make a website, then you put stuff into it and reap the rewards… Read More »Touchstones of Search Engines: Relevance and Importance
How Outbound Links Can Hurt Your Site, Too
Backlinks are one of the best ways to put up points on the search engine optimization (SEO) board. Whenever some other site links to yours,… Read More »How Outbound Links Can Hurt Your Site, Too
Legal Ethics and Competitive Keyword Marketing
Search engine optimization (SEO) is all about being at the top of the organic results of a targeted search engine query. However, instead of struggling… Read More »Legal Ethics and Competitive Keyword Marketing
Google Updates and Negative SEO
The worlds of search engine marketing (SEM) and search engine optimization (SEO) evolve on a rapid basis, with new updates and significant changes happening seemingly… Read More »Google Updates and Negative SEO
Google’s New Update, and How It Can Impact Your Firm
In some respects, the field of search engine optimization (SEO) is kind of like the field of law. How quickly SEO changes, though, is not… Read More »Google’s New Update, and How It Can Impact Your Firm
Mobile-Friendliness: Why You Shouldn’t Go Overboard
In our last blog post, we went over why your law firm needs a mobile-friendly website. However, while it is important to make an effort… Read More »Mobile-Friendliness: Why You Shouldn’t Go Overboard
Why You Need a Mobile-Friendly Website
You don’t have to be an online marketing expert to see that more and more people are searching the web on their smartphones than ever… Read More »Why You Need a Mobile-Friendly Website
Attorney Marketing 101: Local SEO
If there’s one thing to understand about the practice of search engine optimization (SEO), it’s that it’s all about appeasing the search engine gods. Of… Read More »Attorney Marketing 101: Local SEO
The Evolution of SEO, and Legal Blogging
The profession of search engine optimization (SEO) is completely unlike the legal profession in how quickly it changes. While the legal field relies on stare… Read More »The Evolution of SEO, and Legal Blogging
New Study Showcases the Importance of Links
Search engine marketing (SEM) is like playing darts. Except there’s no dart board. You only learn how many points you get when the master of… Read More »New Study Showcases the Importance of Links
The Limitations of Keywords: Diversifying Your Content
As soon as you start advertising your law firm online, you’ll be hit with the need to target specific keywords to help your site rank… Read More »The Limitations of Keywords: Diversifying Your Content