These posts deal with search engine optimization (SEO), the practice of maximizing how well your law firm’s website performs in search engines.
A lot of our recent blog posts have dealt with issues in black hat search engine optimization (SEO). This has not been a mistake. It’s… Read More »Choosing SEO Providers: What to Look Out For
Black hat search engine optimization (SEO) is exciting. In the heat of the moment, when the less-than-reputable tactic still works, there’s always a flurry of… Read More »Attorney Marketing 101: Keyword Stuffing
Just like in the legal field, there are so many factors and uncertainties that go into “winning” and “losing” in online marketing that definitive victories… Read More »We Called It: Google Ignores Top Level Domains
The differences between people and machines might be becoming smaller and smaller, thanks to artificial intelligence, but there is one difference that remains that’s important… Read More »How to Score SEO Points With Pictures
We’ve already covered the difference between black and white hat search engine optimization (SEO) in this blog. However, there is a new trend of top… Read More »Why Top Level Domain Names Are a Poor Investment
Over the past couple of months on our blog, we’ve been focusing a little bit on less credible search engine optimization (SEO) tactics, like link… Read More »A Case Study of Black Hat SEO: J.C. Penney
As we’ve been detailing in our past few blogs posts, search engine optimization (SEO) is not just about filling your webpage with quality content to… Read More »Technical SEO: Site Architecture
In our last blog post, we went over the importance of the upload speed of your law firm’s website. Search engines like Google are businesses,… Read More »Technical SEO: Optimizing Images
Search engine optimization (SEO) is the profession of enhancing a webpage, so it works better in search results. Unfortunately, there is no one single way… Read More »Technical SEO: The Importance of Speed
As the dominant force in the search engine market, Google holds lots of influence on what happens online. For better or for worse, Google has… Read More »Copyrights and More Google Penalties
Even the most cursory look through search engine optimization (SEO) technicalities comes up with information on search engine penalties. Even the least bit of delving… Read More »Google Panda Penalties, and How to Avoid Them
There are a lot of elements to search engine optimization (SEO). Search engines are incredibly complex and, to make matters worse, change constantly to maximize… Read More »How to Use Social Media to Build Backlinks
Online marketing is an arms race between advertisers, who look for any means necessary to promote their clients’ websites, and search engines, who try to… Read More »Attorney Marketing 101: Search Engine Penalties
It’s a basic principle of search engine optimization (SEO) that bears repeating: Search engines like Google, Yahoo! and Bing are in the business of finding… Read More »Backlink Basics