Google Warns Against Sponsored Content
Hawking products is not something that you’ll commonly consider doing on your law firm’s legal blog. Writing about products and things to buy in a… Read More »Google Warns Against Sponsored Content
SEO
These posts deal with search engine optimization (SEO), the practice of maximizing how well your law firm’s website performs in search engines.
Basics of Technical SEO
Search engine optimization (SEO) encapsulates a lot of different strategies to make your law firm’s website get a better ranking on targeted searches. Among these… Read More »Basics of Technical SEO
Attorney Marketing 101: Keyword Basics
When you get on a search engine like Google or Bing and type something into the search bar, what you’re doing is entering a query.… Read More »Attorney Marketing 101: Keyword Basics
The Black and White Hats of SEO
Gone are the days where internet marketing was filled with tricks, shady techniques, link schemes, and keyword stuffing. Google and its competitor search engines have… Read More »The Black and White Hats of SEO
Attorney Marketing 101: Long Tail Searches
When someone gets on their computer or phone and brings up Google to do a search, what they put into the search box will have… Read More »Attorney Marketing 101: Long Tail Searches
Where You Rank in Search Results Matters – The Numbers
If you could boil the online marketing technique of search engine optimization (SEO) down to one essential goal, it would be to rank as highly… Read More »Where You Rank in Search Results Matters – The Numbers
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