Posts
- Google’s New AI Search Engine and How We Think It Will Go
- Attorney Marketing 101: Homepage SEO
- 5 Best Practices for Using Images in Legal Marketing for 2023
- How to Resolve the Suspicion That Writers Use AI to Create Content
- Our 5 Predictions for AI-Generated Online Legal Marketing Content
- Is AI-Generated Artwork Usable for Law Firm Marketing?
- ChatGPT is Good, AI-Detecting Tools Are Not, and Industry Upheaval
- AI-Embedded Search Engines Will Change the Online Marketing Game
- 5 Factors to Consider Before Leaving Twitter
- The 90/10 Rule for Content and Why We Use It
- New Study: Zero-Click Searches Are Actually Not That Common
- A Couple More Algorithm Tweaks Show Google Honing Its Systems
- We Tried an AI Content Writer So You Didn’t Have To
- Attorney Marketing 101: Meta Descriptions
- Google’s May 2022 Update’s Very Big, Very Vague Changes
- Has Google Gotten Any Better At Recognizing Evergreen Blog Articles?
- Tweaks to the Featured Snippet Mutes Both the Value and the Risk
- What Does It Mean to Pirate Content from Other Sites?
- What Can Cause a Drop in Traffic from Google My Business?
- Sitelinks, and Whether They are Worth the Worry
- Google’s New Indented Search Listings, and Poaching
- The ABA Formal Opinion 480 is Also Absurd
- Rater Guidelines Show Google Doubling Down on Author Reputation
- The Flesch-Kincaid Test is Flawed and We Should Stop Using It
- This Title May Not Match What You Clicked On in the SERP
- New Model Rule 7 Slowly Gains a Following
- When Should Retiring Attorneys Wind Down Their Legal Marketing?
- Stop Worrying So Much About the Passive Voice in Your Content
- Google is Playing With the Datelines in the SERP
- Using Google Analytics to Target New Content
- What is an Ingrained Call-to-Action?
- The Q&A Format for Legal Blog Articles
- 2 Possible Themes from Google’s December Algorithm Update
- How to Leapfrog Your Competition By Scoring a Featured Snippet
- Blog Sample – Business Litigation and Recent Court Cases
- Google Uses Surrounding Text to Determine Relevance in Outbound Links
- Yes, Google Can Read Text in Images
- Hyper Local SEO is Another Red Herring for Law Firm Marketing
- Are Legal Directories Finally Dying?
- How SEO is Like Criminal Procedure and Mexican Food
- How is the Coronavirus Changing the Way People Use the Internet?
- The Coronavirus Has Shown the Vitality of the Legal Blog
- Where’d Our Blog Go?
- How Much of Your Web Traffic Comes from Organic Results?
- All the Different Legal Marketing Job Titles, Explained
- 3 Reasons to Stick to a Schedule for Your Legal Blog Posts
- The Risks of Letting Someone Else Republish Your Legal Blog Article
- Associated Press: “Pled Guilty” is Becoming Less Wrong
- The Singular “They,” as Well as “Thou” and “Thee,” in Legal Blogging
- Does Google Think It’s Beaten the Backlink Blitz?
- How Google’s SERP Has Changed in 4 Years
- Zero-Click Searches and Why Law Firms Aren’t Competing Against Google
- The Wall Street Journal’s Hit Piece Against Google
- Why You Should Only Use Online Statutes Hosted by the State
- Using High Bounce Rates to Detect Bigger Website Issues
- How BERT Can Impact Online Legal Marketing
- 3 Reasons to Fix Broken Outbound Links in Your Legal Blog
- Google Has Loosened H1 Rules, But Legal Blogging Stays the Same
- 2 List Types: Laundry, and Subheader Stand-In
- 4 Reasons to Use Lists in Legal Blog Posts
- The Devastating Repercussions of Misbranding Your Firm
- Competitive Keyword Advertising Reaches the Legal Field
- 8 Places to Find a Legal Blog Image, and 3 Places to Avoid
- Link Depth and the Trend Towards New Online Content
- Study Finds Lots of Blogs Have Basic Structural Problems
- What is the Role of the Legal Blog in Online Marketing, Today?
- While Overhyped, Featured Snippets are Still an SEO Goal
- Google’s Freshness Update Gets Applied to Featured Snippets
- Google’s New YouTube Series Got Off to a Rocky Start
- Targeted Pages and a Resurgence in Keyword Research
- Readability Scores, SEO, and Legal Blogging
- Backlink Fishing Expeditions and How to Respond to Them
- Google: Author Bylines Are Not an SEO Signal
- Half of Google Searches Don’t Lead to a Click
- Tips for Using Tables in a Legal Blog Post
- How to Disavow Links and Fight the Backlink Blitz
- Images Bring More Readers to Your Blog Through Social Media
- How to Write Yourself Into a Great Blog Image
- How to Gauge Your Law Firm Website’s Reputability
- Best Practices for Anchor Text in External Links, and Some Negative SEO
- A Hidden Danger in Legal Blogging: Trademarks in Images
- Writing a Blog Series, Now that Google Ignores the Next/Previous Tag
- Study Shows Mobile Traffic Is Lower in the Legal Field
- The Role of Search Engines in Online Marketing
- The True Costs of Not Having a Website for Your Law Firm
- Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm
- A New Wrinkle in the CTR Controversy: Google Has a Patent
- How Do You Target a Specific Search Engine for Legal Marketing?
- Search Engine Market Share: March 2019
- Google’s Statement on CTR Controversy Only Promotes Skepticism
- Click-Through-Rate, Rankings, and Adaptive Search
- 6 of the Most Important Outlets for SEO Information
- Overcoming Google Trends’ Limitations With a Baseline Query
- Is Optimal Keyword Density a Red Herring?
- Escaping the Terrible Cycle of Web Traffic and Rankings
- 3 Reader Metrics You Need to Understand
- Google: Flawless Technical SEO Cannot Cover Up Bad Content
- Do You Need Images in Your Legal Blog?
- Attorney Marketing 101: 4 Error Codes You Need to Know
- The Risks of Quid Pro Quo Link Schemes
- The Intersection of Local and Mobile Searches
- 3 Takeaways from New Search Quality Rater Guidelines
- Another Blogging Study Turns Out to Be Useless
- Evergreen Legal Blog Posts are Dying
- 2 Ways Our Legal Blogs Have Changed in the Last 3 Years
- Blog Sample – Corporate and Employment Law
- Google+ Shuts Down
- Rely on Older Clientele for Your Firm? Consider Marketing on Bing
- Claims of Specialty in the ABA’s New Model Rule 7
- New Model Rule 7 and Its Impact on Legal Blogging
- ABA Revises Model Rules on Attorney Advertising
- Google’s Search Quality Rater Guidelines, and Crystal Balls
- Legal Issues With Using GIFs in Legal Blog Posts and Social Media
- Citations in Legal Blog Posts: It’s All About Your Audience
- Nuance in Click-Through-Rate Statistics
- Google Advises Against Linking to All Pages from Home
- Twitter Gaffes, and What We Can Learn from Them
- A New Algorithm Change, and How to Recover Lost Ground
- Google’s Search Quality Raters and Algorithmic Changes
- Google’s Speed Update Changed Next to Nothing
- Libel, Couching Language, and Legal Blogging
- Lessons from the Trump Googlebomb
- Study Shows that Online Reviews Might Impact Local Rankings
- How Keyword Stuffing Can Create SEO Nightmares
- Keyword Stuffing Penalties on the Wane
- Google Primed to Roll Out Speed Upgrade
- 5 Sources for Legal Blog Material
- More People Find Lawyers Online than Through Referrals
- Image SEO Developments, and Red Herrings
- Headers: Helping Readers Help Your SEO
- Google Shortens Meta Descriptions to Original Length
- Headers Help Your Legal Blog’s SEO
- Headers: The Basics and a Misconception
- Search Engine Market Share: April 2018
- More Algorithmic Changes, and How to Win When They Happen
- SEO Impact of Posts on Google My Business
- Our Thoughts on Stock Photos and Legal Web Design
- Attorney Marketing 101: Branded Searches
- Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices
- The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480
- Law Firm Gets Penalized for Soliciting Online Reviews
- Competitive Keyword Advertisements v. Trademarks
- Competitive Keyword Ads Go to Court: Edible Arrangements v. Google
- Why Law Firms Shouldn’t Worry Much About Google AMP
- A Local Politician’s Failed Attempt at Negative SEO
- Study Reveals Persistence of Legal Directories in Search Results
- Full Disclosure: Weak Points In Our Study
- Recent Study Shows How Legal Blogging Helps Your Ranking
- How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?
- Defending Your Site Against Content Scrapers
- Content Scrapers, and Why You Should Worry About Them
- The Double-Edged Sword of Google’s Lengthened Meta Descriptions
- Net Neutrality is Dead: Now What?
- How the Lack of Net Neutrality Could Impact Your Law Firm’s Website
- How Yoast Actually Handles Keywords
- Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm
- Should You Italicize or Bold the Keywords in Your Legal Blog?
- How to Plan and Execute a Series of Related Legal Blog Posts
- No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series
- How a Series of Legal Blog Posts Can Hurt Your SEO
- Blog Sample – Criminal Defense Attorney: Case Analysis
- The Nuanced Space Between SEO and Conversion
- How to Start Legal Blog Posts: Roadmaps and Introductions
- Vanity Keywords: Lawyer v. Attorney
- Search Engine Market Share: September 2017
- Ranking Fluctuations Impact Vanity Keywords, Too
- Examples of How Long Tail Keywords are Limited
- Legal Blogging and Conversion Rates
- Google Prepares to Take Action Against Insecure Websites
- Calls to Action, Penalties, and Link Dilution
- Internal Links and Calls to Action
- Backlinks and Social Media: Strategies
- Backlinks and Social Media: It’s All About Freshness
- Backlinks and Social Media: The Basics
- How to Tell Whether Your Legal Blog is Bringing in Clients
- Legal Blogging and the Limits of Long Tail Keywords
- Legal Blogging for Lay Readers, and Onions
- Twitter’s Hashtags, and How Lawyers Should be Using Them
- No-Follow Tags and Your Legal Blog
- Theory and Practice of External Linking
- Google Keeps Tinkering With Customer Review Program
- Keywords Are Not Dead
- 4 Random Tips for Writing Legal Blogs
- How Landing Pages and Calls to Action Are Similar
- Your Firm’s Twitter Game: The Early Stages
- Legal Blogging for Direct and Referral Audiences
- Your Firm’s Online Marketing Funnel
- How to Attract Millennials to Your Firm and Why It Works
- Should Links Open in a New Tab?
- Should You Read Other Legal Blogs?
- Landing Pages in Focus
- Attorney Marketing 101: Permalink Structures
- Blog Posts v. Landing Pages
- Misinformation in Online Marketing Studies
- Blog Sample – Personal Injury Attorney: Topical Car Accidents
- Google Penalizes Interstitial Pop-Ups on Mobile
- Search Engine Market Share: February 2017
- Fake News and Levels of Journalism
- Why Really Long Blog Posts are Overrated
- Touchstones of Search Engines: Relevance and Importance
- Indexed Pages, Big Websites, and Rankings
- 2016’s Changes to SEM: Traditional Signals to User Intent
- The War Against Legal Blogging: Audiences
- The War Against Legal Blogging: Popular Opinion
- How to Handle Christmas in Your Legal Blog
- The War Against Legal Blogging: Rule 8.4(c)
- The War Against Legal Blogging: Author Bylines and Rule 7.1
- The War Against Legal Blogging: An Overview
- The Risks of Legal Blogging on Your Own
- How Outbound Links Can Hurt Your Site, Too
- Mobile Internet Usage Grows, but Not in the States
- Legal Ethics and Competitive Keyword Marketing
- What Happened in the East Coast Cyberattack
- 3 Reasons to Keep a Legal Blog
- Google Updates and Negative SEO
- Google’s New Update, and How It Can Impact Your Firm
- Yahoo’s Sale to Verizon Gets Complicated
- Google Reaches Milestones With Copyright Penalties
- Meta Descriptions Skip the SEO, Go Right for the Clients
- Mobile-Friendliness: Why You Shouldn’t Go Overboard
- Why You Need a Mobile-Friendly Website
- Attorney Marketing 101: Local SEO
- Content Management Systems
- The Evolution of SEO, and Legal Blogging
- New Study Showcases the Importance of Links
- The Limitations of Keywords: Diversifying Your Content
- Choosing SEO Providers: What to Look Out For
- Attorney Marketing 101: Keyword Stuffing
- We Called It: Google Ignores Top Level Domains
- How to Score SEO Points With Pictures
- Why Top Level Domain Names Are a Poor Investment
- Avvo’s Lawsuits Showcases the Importance of Your Own Website
- Attorney Marketing 101: Anchor Text
- A Case Study of Black Hat SEO: J.C. Penney
- Blog Sample – DUI Defense Attorney: Field Sobriety Tests
- Technical SEO: Site Architecture
- Technical SEO: Optimizing Images
- Technical SEO: The Importance of Speed
- How Long Should a Legal Blog Post Be?
- Copyrights and More Google Penalties
- Handling Politics in Your Legal Blog
- Legal Blogging and Your Reputation
- Google Panda Penalties, and How to Avoid Them
- How to Use Social Media to Build Backlinks
- Image Licenses You Need to Know for Your Legal Blog
- Legal Blogging and Navigational Queries
- Attorney Marketing 101: Search Engine Penalties
- Backlink Basics
- The Downfall of the Call to Action
- Conversion Rates and PPC Ads
- Google Warns Against Sponsored Content
- Attorney Marketing 101: Basics of Analytics
- Google Killed the Sidebar: What’s Happened Since?
- Legal Blogging and Informational Searches
- Basics of Technical SEO
- Commercial Speech and Legal Blogs
- Google Moves Paid Advertisements Out of Sidebar
- Topical Content in Focus
- Blogging About Scalia’s Death: 4 Do’s and Don’ts
- Attorney Marketing 101: The Context Behind Bounce Rates
- 3 Types of Search Queries and Their Value to Your Firm
- Attorney Marketing 101: Keyword Basics
- What’s Going on With Yahoo?
- Blog Sample – Immigration Attorney
- Revenue Sharing Deal Between Google and Apple Shows Importance of Mobile Searches
- 4 Categories for Your Legal Blog Posts
- Attorney Marketing 101: Search Engine Marketing (SEM)
- Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing
- Evergreen Content in Focus
- Attorney Advertising 101: Paid and Organic Traffic
- How Google Makes Money: Google AdSense
- Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts
- Blog Sample – Divorce Attorney
- How Google Makes Money: Google AdWords
- User Intent and Adaptive Search
- Blog Sample – Personal Injury Attorney
- The Positive Side of a Negative Review
- The Great Weakness of Pay Per Click Ad Campaigns
- Search Engines Are Changing
- The Black and White Hats of SEO
- Blog Sample – Criminal Defense Attorney
- Attorney Marketing 101: SERP Basics
- Myers Freelance – Consulting
- Myers Freelance – GRAND OPENING
- Attorney Marketing 101: Long Tail Searches
- Who Reads Online Reviews?
- Which Demographics Use the Internet the Most?
- Blog Sample – DUI Defense Attorney: Insurance
- Topical v. Evergreen Blog Posts
- Legal Blogs Influence Corporate Clients
- Algorithm Changes Can Hurt Your Website
- Market Share in the Search Engine Field
- Where You Rank in Search Results Matters – The Numbers
- Attorney Marketing 101: Inbound v. Outbound Marketing
- Search Engines are Complex Creatures
- The Dangers of Blog Photos
- The Beginning of Legal Advertising – Bates v. State Bar of Arizona