Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target… Read More »Google’s Freshness Update Gets Applied to Featured Snippets
Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch… Read More »Google: Author Bylines Are Not an SEO Signal
The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related… Read More »Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm
Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or… Read More »A New Wrinkle in the CTR Controversy: Google Has a Patent
Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since… Read More »Google’s Statement on CTR Controversy Only Promotes Skepticism
A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in… Read More »Click-Through-Rate, Rankings, and Adaptive Search
While our Myers Freelance is indisputably the best source of information for search engine optimization (SEO) for lawyers (indisputably!), there is only so much we… Read More »6 of the Most Important Outlets for SEO Information
In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is… Read More »Escaping the Terrible Cycle of Web Traffic and Rankings
Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty… Read More »3 Reader Metrics You Need to Understand
There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO),… Read More »Google: Flawless Technical SEO Cannot Cover Up Bad Content
Search engines are in the business of finding users relevant and important websites for a given search query, and then selling ad space on the… Read More »The Risks of Quid Pro Quo Link Schemes
Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality… Read More »3 Takeaways from New Search Quality Rater Guidelines
Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then,… Read More »Evergreen Legal Blog Posts are Dying
A short while back, we discussed search quality raters and their role in upcoming algorithmic changes. While the feedback that these raters provide to search… Read More »Google’s Search Quality Rater Guidelines, and Crystal Balls