Keywords Are Not Dead
Many online marketers have been claiming for the past few months that keywords are no longer something that you need to pay attention to on… Read More »Keywords Are Not Dead
Algorithms
Misinformation in Online Marketing Studies
Learning how to effectively market your law firm online is a Herculean task. Knowing what to do isn’t easy because the field gets radically altered… Read More »Misinformation in Online Marketing Studies
2016’s Changes to SEM: Traditional Signals to User Intent
One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in… Read More »2016’s Changes to SEM: Traditional Signals to User Intent
New Study Showcases the Importance of Links
Search engine marketing (SEM) is like playing darts. Except there’s no dart board. You only learn how many points you get when the master of… Read More »New Study Showcases the Importance of Links
Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing
There are several reasons why you should have a professional write your law firm’s legal blog. Every hour that you spend writing it, yourself, is… Read More »Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing
Algorithm Changes Can Hurt Your Website
In a recent blog post, we talked about how complex search engines could be. They scour the internet for the best websites for any given… Read More »Algorithm Changes Can Hurt Your Website
Search Engines are Complex Creatures
In two key ways, search engine optimization (SEO) and the law are very similar: Complexity, and uncertainty. Because of this unfortunate situation, getting a clear-cut,… Read More »Search Engines are Complex Creatures
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