At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when… Read More »Google Uses Surrounding Text to Determine Relevance in Outbound Links
You will know that you are creating a successful legal blog when other online marketers start reaching out to capitalize on your success. They will… Read More »The Risks of Letting Someone Else Republish Your Legal Blog Article
One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?
Google recently started a YouTube series where its search experts provided quick answers to simple questions about search engine optimization (SEO). The first episode dealt… Read More »Google’s New YouTube Series Got Off to a Rocky Start
Successful law firm websites and legal blogs create a strong flow of web traffic, better rankings, and a reputation for excellence that ends with clients… Read More »Backlink Fishing Expeditions and How to Respond to Them
As search engines have developed, it has become far more difficult to trick them into thinking that your law firm’s website is more relevant and… Read More »How to Disavow Links and Fight the Backlink Blitz
In our last blog post, we discussed the best way to use anchor text for external links. Like many legal issues, the answer began with… Read More »How to Gauge Your Law Firm Website’s Reputability
You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text… Read More »Best Practices for Anchor Text in External Links, and Some Negative SEO
In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is… Read More »Escaping the Terrible Cycle of Web Traffic and Rankings
Search engines are in the business of finding users relevant and important websites for a given search query, and then selling ad space on the… Read More »The Risks of Quid Pro Quo Link Schemes
In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model… Read More »New Model Rule 7 and Its Impact on Legal Blogging
Much of the world of search engine optimization (SEO) is about making your website move up in the rankings. However, your ranking does not just… Read More »A Local Politician’s Failed Attempt at Negative SEO
In our last blog post, we talked about the dangers of content scrapers. In short, some websites on the internet make money by copying content… Read More »Defending Your Site Against Content Scrapers
In online marketing, high-quality content is a big deal. Hosting it on your site is a surefire way to move up in the rankings. It’s… Read More »Content Scrapers, and Why You Should Worry About Them