Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media… Read More »Backlinks and Social Media: Strategies
In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a… Read More »Backlinks and Social Media: It’s All About Freshness
Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However,… Read More »Backlinks and Social Media: The Basics
Social media is an excellent way to help out your online marketing cause. Not only is it a great way to engage your audience and… Read More »Twitter’s Hashtags, and How Lawyers Should be Using Them
Having an online presence is quickly becoming a must for all law firms. Without it, you’re relying on traditional forms of advertising that you either… Read More »Your Firm’s Twitter Game: The Early Stages
If you’re marketing your law firm online and you’re in an even remotely competitive area, you can rest assured that someone else out there is… Read More »Should You Read Other Legal Blogs?
Landing pages occupy a unique and crucial niche in the online legal marketing world. They can be used to rank highly for some of the… Read More »Landing Pages in Focus
Search engine marketing is a bit like a rabbit hole. Once you start reading about it and researching how you can better market your law… Read More »Indexed Pages, Big Websites, and Rankings
One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in… Read More »2016’s Changes to SEM: Traditional Signals to User Intent
Backlinks are one of the best ways to put up points on the search engine optimization (SEO) board. Whenever some other site links to yours,… Read More »How Outbound Links Can Hurt Your Site, Too
The worlds of search engine marketing (SEM) and search engine optimization (SEO) evolve on a rapid basis, with new updates and significant changes happening seemingly… Read More »Google Updates and Negative SEO
In some respects, the field of search engine optimization (SEO) is kind of like the field of law. How quickly SEO changes, though, is not… Read More »Google’s New Update, and How It Can Impact Your Firm
Search engine marketing (SEM) is like playing darts. Except there’s no dart board. You only learn how many points you get when the master of… Read More »New Study Showcases the Importance of Links
Elsewhere in our blog, we’ve covered the idea of backlinks and the importance of building a portfolio of them to your site. When a search… Read More »Attorney Marketing 101: Anchor Text