One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?
As search engines have developed, it has become far more difficult to trick them into thinking that your law firm’s website is more relevant and… Read More »How to Disavow Links and Fight the Backlink Blitz
You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text… Read More »Best Practices for Anchor Text in External Links, and Some Negative SEO
The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related… Read More »Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm
Search engines are in the business of finding users relevant and important websites for a given search query, and then selling ad space on the… Read More »The Risks of Quid Pro Quo Link Schemes
In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model… Read More »New Model Rule 7 and Its Impact on Legal Blogging
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking… Read More »Google Advises Against Linking to All Pages from Home
Search engines are increasingly moving towards a business model that lets their customers – internet users – make recommendations. After all, search engines are in… Read More »Law Firm Gets Penalized for Soliciting Online Reviews
Much of the world of search engine optimization (SEO) is about making your website move up in the rankings. However, your ranking does not just… Read More »A Local Politician’s Failed Attempt at Negative SEO
As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the… Read More »Should You Italicize or Bold the Keywords in Your Legal Blog?
In our last blog post, we reached way back into our archives to answer a question about a blog post we wrote last year. This… Read More »Calls to Action, Penalties, and Link Dilution
Many online marketers have been claiming for the past few months that keywords are no longer something that you need to pay attention to on… Read More »Keywords Are Not Dead
The worlds of search engine marketing (SEM) and search engine optimization (SEO) evolve on a rapid basis, with new updates and significant changes happening seemingly… Read More »Google Updates and Negative SEO
Just like in the legal field, there are so many factors and uncertainties that go into “winning” and “losing” in online marketing that definitive victories… Read More »We Called It: Google Ignores Top Level Domains