The Downfall of the Call to Action
To the many people who are not in the field of online content marketing, hearing “call to action” brings to mind epic scenes from war… Read More »The Downfall of the Call to Action
Blog Content
Google Warns Against Sponsored Content
Hawking products is not something that you’ll commonly consider doing on your law firm’s legal blog. Writing about products and things to buy in a… Read More »Google Warns Against Sponsored Content
Topical Content in Focus
Lawyers love categories. Chopping up complex ideas into smaller notions or pidgeon-holing a series of thoughts based on their shared elements is what law school… Read More »Topical Content in Focus
Blogging About Scalia’s Death: 4 Do’s and Don’ts
Congressional Republicans are trying to get their counterparts on the Hill to at least wait for the funeral before using the passing of Justice Scalia… Read More »Blogging About Scalia’s Death: 4 Do’s and Don’ts
4 Categories for Your Legal Blog Posts
Lawyers are like professional categorizers. We like things to fall into neat pigeon holes, each with their own set of characteristics, that have no overlap… Read More »4 Categories for Your Legal Blog Posts
Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing
There are several reasons why you should have a professional write your law firm’s legal blog. Every hour that you spend writing it, yourself, is… Read More »Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing
Evergreen Content in Focus
Evergreen content: For some legal bloggers, it’s what to write about when their field has become boring and there’s nothing new and interesting to talk… Read More »Evergreen Content in Focus
Topical v. Evergreen Blog Posts
When it comes to writing legal blogs, it can be helpful to break articles down into two categories: Topical and Evergreen. The distinction can help… Read More »Topical v. Evergreen Blog Posts
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