3 Reasons to Keep a Legal Blog
We’ve been over some of the particular reasons why legal blogging is something that your law firm should be doing on its website. Here, we’re… Read More »3 Reasons to Keep a Legal Blog
Blog Style
Meta Descriptions Skip the SEO, Go Right for the Clients
Search engine optimization (SEO) is the practice of getting people to click on a certain website more often by making it look better to search… Read More »Meta Descriptions Skip the SEO, Go Right for the Clients
How Long Should a Legal Blog Post Be?
White is a powerful color. It’s a dilemma that many attorneys face. After deciding to start a blog for their law firm, after setting up… Read More »How Long Should a Legal Blog Post Be?
Handling Politics in Your Legal Blog
Even though November 8 is still 202 days away, the election cycle has already been in full swing for months. With such an important election… Read More »Handling Politics in Your Legal Blog
Legal Blogging and Your Reputation
There are numerous reasons why you should host a legal blog on your website: They push you to keep up to date on the law… Read More »Legal Blogging and Your Reputation
The Downfall of the Call to Action
To the many people who are not in the field of online content marketing, hearing “call to action” brings to mind epic scenes from war… Read More »The Downfall of the Call to Action
Topical Content in Focus
Lawyers love categories. Chopping up complex ideas into smaller notions or pidgeon-holing a series of thoughts based on their shared elements is what law school… Read More »Topical Content in Focus
Blogging About Scalia’s Death: 4 Do’s and Don’ts
Congressional Republicans are trying to get their counterparts on the Hill to at least wait for the funeral before using the passing of Justice Scalia… Read More »Blogging About Scalia’s Death: 4 Do’s and Don’ts
4 Categories for Your Legal Blog Posts
Lawyers are like professional categorizers. We like things to fall into neat pigeon holes, each with their own set of characteristics, that have no overlap… Read More »4 Categories for Your Legal Blog Posts
Evergreen Content in Focus
Evergreen content: For some legal bloggers, it’s what to write about when their field has become boring and there’s nothing new and interesting to talk… Read More »Evergreen Content in Focus
Topical v. Evergreen Blog Posts
When it comes to writing legal blogs, it can be helpful to break articles down into two categories: Topical and Evergreen. The distinction can help… Read More »Topical v. Evergreen Blog Posts
The Dangers of Blog Photos
Even a quick look at legal blogs shows how important photos can be. They spice up the page, and don’t leave the reader as disappointed… Read More »The Dangers of Blog Photos
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