There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO),… Read More »Google: Flawless Technical SEO Cannot Cover Up Bad Content
Search engines are in the business of finding users relevant and important websites for a given search query, and then selling ad space on the… Read More »The Risks of Quid Pro Quo Link Schemes
Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality… Read More »3 Takeaways from New Search Quality Rater Guidelines
Social media is a great way for law firms to interact with potential clients and other members of the general public. It’s also a place… Read More »Google+ Shuts Down
Long ago, we talked about why it matters where you rank in the search results. Simply put, when someone throws a query into a search… Read More »Nuance in Click-Through-Rate Statistics
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking… Read More »Google Advises Against Linking to All Pages from Home
Once again, the search engine optimization (SEO) and online marketing worlds have been flooded with news of another core change to Google’s search algorithm. While… Read More »A New Algorithm Change, and How to Recover Lost Ground
If you’ve done any research at all about search engine optimization (SEO) and online marketing for your law firm, you’ve discovered that search engines like… Read More »Google’s Search Quality Raters and Algorithmic Changes
Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the… Read More »Google’s Speed Update Changed Next to Nothing
While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some… Read More »Lessons from the Trump Googlebomb
In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing… Read More »How Keyword Stuffing Can Create SEO Nightmares
A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties… Read More »Keyword Stuffing Penalties on the Wane
Next month, Google has a few updates primed for rollout. One of them, the so-called Speed Update, is yet another indication that Google is pushing… Read More »Google Primed to Roll Out Speed Upgrade
Long ago, we discussed how you can use images to score points in SEO (search engine optimization). Since then, things have changed. However, just because… Read More »Image SEO Developments, and Red Herrings