Keywords

Lawyers versus attorneys in search engine marketing

Vanity Keywords: Lawyer v. Attorney

by Myers Freelance
October 2, 2017October 2, 2017

In a few of our recent blog posts, we’ve delved into some of the complications surrounding long tail keywords, particularly their limitations in your legal… Read More »Vanity Keywords: Lawyer v. Attorney

Limits on vanity keywords can be depressing

Ranking Fluctuations Impact Vanity Keywords, Too

by Myers Freelance
September 18, 2017September 16, 2017

Long tail keywords are the very specific words and phrases that you want to target in your law firm’s online search engine marketing – “motorcycle… Read More »Ranking Fluctuations Impact Vanity Keywords, Too

Keyword research is limited by small changes in queries

Examples of How Long Tail Keywords are Limited

by Myers Freelance
September 11, 2017

In a recent blog post, we discussed the limitations of setting a plan for long tail keywords. The gist of that article was that long… Read More »Examples of How Long Tail Keywords are Limited

How to Tell Whether Your Legal Blog is Bringing in Clients

by Myers Freelance
July 17, 2017January 13, 2018

You’ve cut the ribbon on your law firm’s website and started investing in marketing your firm online. Several landing pages on your site describe your… Read More »How to Tell Whether Your Legal Blog is Bringing in Clients

Legal Blogging and the Limits of Long Tail Keywords

by Myers Freelance
July 10, 2017September 4, 2017

Long ago in our blog, we covered the basics of long tail searches. In essence, whenever someone gets on a search engine like Google and… Read More »Legal Blogging and the Limits of Long Tail Keywords

Keywords Are Not Dead

by Myers Freelance
May 29, 2017September 10, 2017

Many online marketers have been claiming for the past few months that keywords are no longer something that you need to pay attention to on… Read More »Keywords Are Not Dead

Your Firm’s Online Marketing Funnel

by Myers Freelance
April 24, 2017

In one of our recent blog posts, we investigated the difference between blog posts and landing pages, and discussed their roles in the marketing funnel.… Read More »Your Firm’s Online Marketing Funnel

Landing Pages in Focus

by Myers Freelance
March 27, 2017January 13, 2018

Landing pages occupy a unique and crucial niche in the online legal marketing world. They can be used to rank highly for some of the… Read More »Landing Pages in Focus

permalinks are the permanent links to a page

Attorney Marketing 101: Permalink Structures

by Myers Freelance
March 20, 2017June 23, 2020

The process of optimizing your law firm’s website for search engines involves so many factors that you can think of it as a totality of… Read More »Attorney Marketing 101: Permalink Structures

Misinformation in Online Marketing Studies

by Myers Freelance
March 6, 2017

Learning how to effectively market your law firm online is a Herculean task. Knowing what to do isn’t easy because the field gets radically altered… Read More »Misinformation in Online Marketing Studies

Blog Sample – Personal Injury Attorney: Topical Car Accidents

by Myers Freelance
February 27, 2017April 28, 2018

If you’re a personal injury attorney, you might have found it difficult to find topics to write about in your legal blog. Not many cases… Read More »Blog Sample – Personal Injury Attorney: Topical Car Accidents

Indexed Pages, Big Websites, and Rankings

by Myers Freelance
January 16, 2017January 13, 2018

Search engine marketing is a bit like a rabbit hole. Once you start reading about it and researching how you can better market your law… Read More »Indexed Pages, Big Websites, and Rankings

2016’s Changes to SEM: Traditional Signals to User Intent

by Myers Freelance
January 9, 2017January 13, 2018

One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in… Read More »2016’s Changes to SEM: Traditional Signals to User Intent

Legal Ethics and Competitive Keyword Marketing

by Myers Freelance
October 31, 2016January 13, 2018

Search engine optimization (SEO) is all about being at the top of the organic results of a targeted search engine query. However, instead of struggling… Read More »Legal Ethics and Competitive Keyword Marketing