Black hat search engine optimization (SEO) is exciting. In the heat of the moment, when the less-than-reputable tactic still works, there’s always a flurry of… Read More »Attorney Marketing 101: Keyword Stuffing
Over the past couple of months on our blog, we’ve been focusing a little bit on less credible search engine optimization (SEO) tactics, like link… Read More »A Case Study of Black Hat SEO: J.C. Penney
White is a powerful color. It’s a dilemma that many attorneys face. After deciding to start a blog for their law firm, after setting up… Read More »How Long Should a Legal Blog Post Be?
As the dominant force in the search engine market, Google holds lots of influence on what happens online. For better or for worse, Google has… Read More »Copyrights and More Google Penalties
Even the most cursory look through search engine optimization (SEO) technicalities comes up with information on search engine penalties. Even the least bit of delving… Read More »Google Panda Penalties, and How to Avoid Them
When it comes to legal blogging, there are numerous pitfalls and minefields that attract the unwary and inexperienced. Stumbling into one of them can not… Read More »Image Licenses You Need to Know for Your Legal Blog
Online marketing is an arms race between advertisers, who look for any means necessary to promote their clients’ websites, and search engines, who try to… Read More »Attorney Marketing 101: Search Engine Penalties
Hawking products is not something that you’ll commonly consider doing on your law firm’s legal blog. Writing about products and things to buy in a… Read More »Google Warns Against Sponsored Content
There are several reasons why you should have a professional write your law firm’s legal blog. Every hour that you spend writing it, yourself, is… Read More »Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing
Even a quick look at legal blogs shows how important photos can be. They spice up the page, and don’t leave the reader as disappointed… Read More »The Dangers of Blog Photos