We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google.… Read More »How Much of Your Web Traffic Comes from Organic Results?
We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find… Read More »How Google’s SERP Has Changed in 4 Years
Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm… Read More »Competitive Keyword Advertising Reaches the Legal Field
A new study has suggested that just about half of all searches on Google do not end with a click through to a website in… Read More »Half of Google Searches Don’t Lead to a Click
There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts,… Read More »How Do You Target a Specific Search Engine for Legal Marketing?
In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America,… Read More »Rely on Older Clientele for Your Firm? Consider Marketing on Bing
Long ago, we talked about why it matters where you rank in the search results. Simply put, when someone throws a query into a search… Read More »Nuance in Click-Through-Rate Statistics
When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and… Read More »Attorney Marketing 101: Branded Searches
This is the second installment in a legal blog series about a lawsuit against Google over competitive keyword marketing. The first installment provided the background… Read More »Competitive Keyword Advertisements v. Trademarks
This is the first installment of a legal blog series dealing with an ongoing lawsuit focused on competitive keyword marketing. The second and final installment,… Read More »Competitive Keyword Ads Go to Court: Edible Arrangements v. Google
Search engine optimization (SEO) is all about being at the top of the organic results of a targeted search engine query. However, instead of struggling… Read More »Legal Ethics and Competitive Keyword Marketing
Over the past couple of months on our blog, we’ve been focusing a little bit on less credible search engine optimization (SEO) tactics, like link… Read More »A Case Study of Black Hat SEO: J.C. Penney
One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion… Read More »Conversion Rates and PPC Ads
In a recent blog post, we covered the news that Google had deleted sidebar ads. Now that it’s been a few weeks, search engine marketers… Read More »Google Killed the Sidebar: What’s Happened Since?