SEO Developments

Yoast readability test approves high readability scores

Readability Scores, SEO, and Legal Blogging

by Myers Freelance
July 15, 2019

A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the… Read More »Readability Scores, SEO, and Legal Blogging

Google deemphasizes author bylines and credentials as SEO signal

Google: Author Bylines Are Not an SEO Signal

by Myers Freelance
July 1, 2019July 1, 2019

Google recently weighed in on an interesting passage from its recent Search Rater Guidelines, shooting down yet another idea that search engines use a bunch… Read More »Google: Author Bylines Are Not an SEO Signal

Writing a Blog Series, Now that Google Ignores the Next/Previous Tag

by Myers Freelance
April 29, 2019

Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in… Read More »Writing a Blog Series, Now that Google Ignores the Next/Previous Tag

Study shows low percentage of mobile traffic in legal field

Study Shows Mobile Traffic Is Lower in the Legal Field

by Myers Freelance
April 22, 2019April 21, 2019

It’s a well known fact that more and more people are using the internet on their phones. Statistics suggest that an estimated 58% of search… Read More »Study Shows Mobile Traffic Is Lower in the Legal Field

Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm

by Myers Freelance
April 1, 2019

The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related… Read More »Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm

Another domino has fallen in the SEO CTR controversy

A New Wrinkle in the CTR Controversy: Google Has a Patent

by Myers Freelance
March 25, 2019March 25, 2019

Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or… Read More »A New Wrinkle in the CTR Controversy: Google Has a Patent

Google’s Statement on CTR Controversy Only Promotes Skepticism

by Myers Freelance
March 4, 2019March 4, 2019

Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since… Read More »Google’s Statement on CTR Controversy Only Promotes Skepticism

Our baseball searches highlight adaptive search and CTR's impact on ranking

Click-Through-Rate, Rankings, and Adaptive Search

by Myers Freelance
February 25, 2019

A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in… Read More »Click-Through-Rate, Rankings, and Adaptive Search

6 news sources for the SEO and legal blogging world

6 of the Most Important Outlets for SEO Information

by Myers Freelance
February 18, 2019February 17, 2019

While our Myers Freelance is indisputably the best source of information for search engine optimization (SEO) for lawyers (indisputably!), there is only so much we… Read More »6 of the Most Important Outlets for SEO Information

Optimal keyword density in SEO is a red herring

Is Optimal Keyword Density a Red Herring?

by Myers Freelance
February 4, 2019February 2, 2019

Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is… Read More »Is Optimal Keyword Density a Red Herring?

Attorneys should keep calm about where mobile and local searches intersect

The Intersection of Local and Mobile Searches

by Myers Freelance
December 17, 2018December 17, 2018

We’ve dealt with the prevalence of mobile internet use in the past on our blog. Often, our posts deal with the most recent industry developments… Read More »The Intersection of Local and Mobile Searches

Changes in search quality rater guidelines for lawyers

3 Takeaways from New Search Quality Rater Guidelines

by Myers Freelance
December 10, 2018July 1, 2019

Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality… Read More »3 Takeaways from New Search Quality Rater Guidelines

Evergreen Legal Blog Posts are Dying

by Myers Freelance
November 26, 2018July 22, 2019

Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then,… Read More »Evergreen Legal Blog Posts are Dying

2 Changes in 3 Years of Legal Blogging at Myers Freelance

2 Ways Our Legal Blogs Have Changed in the Last 3 Years

by Myers Freelance
November 19, 2018January 3, 2019

In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can… Read More »2 Ways Our Legal Blogs Have Changed in the Last 3 Years