The worlds of search engine marketing (SEM) and search engine optimization (SEO) evolve on a rapid basis, with new updates and significant changes happening seemingly… Read More »Google Updates and Negative SEO
In some respects, the field of search engine optimization (SEO) is kind of like the field of law. How quickly SEO changes, though, is not… Read More »Google’s New Update, and How It Can Impact Your Firm
Back in February, we highlighted the importance of the struggles that the search engine Yahoo was facing. They were slipping far behind its competitors, Google… Read More »Yahoo’s Sale to Verizon Gets Complicated
In our last blog post, we went over why your law firm needs a mobile-friendly website. However, while it is important to make an effort… Read More »Mobile-Friendliness: Why You Shouldn’t Go Overboard
You don’t have to be an online marketing expert to see that more and more people are searching the web on their smartphones than ever… Read More »Why You Need a Mobile-Friendly Website
The profession of search engine optimization (SEO) is completely unlike the legal profession in how quickly it changes. While the legal field relies on stare… Read More »The Evolution of SEO, and Legal Blogging
A lot of our recent blog posts have dealt with issues in black hat search engine optimization (SEO). This has not been a mistake. It’s… Read More »Choosing SEO Providers: What to Look Out For
Just like in the legal field, there are so many factors and uncertainties that go into “winning” and “losing” in online marketing that definitive victories… Read More »We Called It: Google Ignores Top Level Domains
We’ve already covered the difference between black and white hat search engine optimization (SEO) in this blog. However, there is a new trend of top… Read More »Why Top Level Domain Names Are a Poor Investment
In a recent blog post, we covered the news that Google had deleted sidebar ads. Now that it’s been a few weeks, search engine marketers… Read More »Google Killed the Sidebar: What’s Happened Since?
Have you Googled anything recently? Notice a difference? Go Google “los angeles personal injury attorney,” or just click here and we’ll do it for you.… Read More »Google Moves Paid Advertisements Out of Sidebar
Yahoo, the owner of the third largest search engine in the U.S., behind Bing and Google, is not doing so hot. Faced with the reality… Read More »What’s Going on With Yahoo?
Sometimes, it can be difficult to understand the value of something when there isn’t a price tag attached to it. Putting a dollar value on… Read More »Revenue Sharing Deal Between Google and Apple Shows Importance of Mobile Searches
There are several reasons why you should have a professional write your law firm’s legal blog. Every hour that you spend writing it, yourself, is… Read More »Why You Should Let the Pros Handle Your Legal Blog – Chaos of Search Engine Marketing