Search engine optimization (SEO) is not rocket science. In the past, we’ve described it as being similar to Mexican food: While there are lots of… Read More »Attorney Marketing 101: Homepage SEO
When you’re writing a legal blog post, targeted page, landing page, or any other type of online legal content marketing, the words that you’re writing… Read More »The 90/10 Rule for Content and Why We Use It
A little over a year ago, we caught Google playing with the datelines in the search engine results page (SERP). It seemed like it was… Read More »Has Google Gotten Any Better At Recognizing Evergreen Blog Articles?
Grabbing the featured snippet has become a big part of online marketing. They put your website right at the top of the search engines results… Read More »Tweaks to the Featured Snippet Mutes Both the Value and the Risk
Long, long ago, almost 4 years ago, now, we wrote about 5 places to find content for your legal blog. They were: Cases at the… Read More »What Does It Mean to Pirate Content from Other Sites?
If you’ve used Google in the past few months, and you probably have, you may have noticed something strange in the search engine results page… Read More »Google’s New Indented Search Listings, and Poaching
Online legal content marketing is a reliable, proven way to attract potential clients to your law firm and convert them into paying clients. However, the… Read More »When Should Retiring Attorneys Wind Down Their Legal Marketing?
There are a lot of ways you can approach a legal blog article. You could write about a recent court decision, or break down a… Read More »The Q&A Format for Legal Blog Articles
One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the… Read More »How to Leapfrog Your Competition By Scoring a Featured Snippet
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law… Read More »Hyper Local SEO is Another Red Herring for Law Firm Marketing
Search engine optimization (SEO) can seem intimidating to lawyers who are making their first venture into online legal content marketing. There’s so much to think… Read More »How SEO is Like Criminal Procedure and Mexican Food
You will know that you are creating a successful legal blog when other online marketers start reaching out to capitalize on your success. They will… Read More »The Risks of Letting Someone Else Republish Your Legal Blog Article
Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of… Read More »Targeted Pages and a Resurgence in Keyword Research
There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you… Read More »Tips for Using Tables in a Legal Blog Post