Long tail keywords are the very specific words and phrases that you want to target in your law firm’s online search engine marketing – “motorcycle… Read More »Ranking Fluctuations Impact Vanity Keywords, Too
In our last blog post, we reached way back into our archives to answer a question about a blog post we wrote last year. This… Read More »Calls to Action, Penalties, and Link Dilution
Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media… Read More »Backlinks and Social Media: Strategies
In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a… Read More »Backlinks and Social Media: It’s All About Freshness
Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However,… Read More »Backlinks and Social Media: The Basics
You’ve cut the ribbon on your law firm’s website and started investing in marketing your firm online. Several landing pages on your site describe your… Read More »How to Tell Whether Your Legal Blog is Bringing in Clients
Long ago in our blog, we covered the basics of long tail searches. In essence, whenever someone gets on a search engine like Google and… Read More »Legal Blogging and the Limits of Long Tail Keywords
Search engines look everywhere for signs that suggest the quality of your website. One of their go-to places to look for these signs is on… Read More »No-Follow Tags and Your Legal Blog
As professional legal bloggers, we here at Myers Freelance read a lot of legal blogs. Obviously, some are better than others. However, one thing that… Read More »Theory and Practice of External Linking
Many online marketers have been claiming for the past few months that keywords are no longer something that you need to pay attention to on… Read More »Keywords Are Not Dead
Two phrases that are constantly thrown around in online marketing circles are landing pages and a call to action. Understanding the differences between them can… Read More »How Landing Pages and Calls to Action Are Similar
Landing pages occupy a unique and crucial niche in the online legal marketing world. They can be used to rank highly for some of the… Read More »Landing Pages in Focus
The process of optimizing your law firm’s website for search engines involves so many factors that you can think of it as a totality of… Read More »Attorney Marketing 101: Permalink Structures
Learning how to effectively market your law firm online is a Herculean task. Knowing what to do isn’t easy because the field gets radically altered… Read More »Misinformation in Online Marketing Studies