Evergreen Legal Blog Posts are Dying
Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then,… Read More »Evergreen Legal Blog Posts are Dying
SEO Techniques
2 Ways Our Legal Blogs Have Changed in the Last 3 Years
In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can… Read More »2 Ways Our Legal Blogs Have Changed in the Last 3 Years
Google Advises Against Linking to All Pages from Home
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking… Read More »Google Advises Against Linking to All Pages from Home
Headers: Helping Readers Help Your SEO
We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines… Read More »Headers: Helping Readers Help Your SEO
Headers Help Your Legal Blog’s SEO
Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s… Read More »Headers Help Your Legal Blog’s SEO
SEO Impact of Posts on Google My Business
Google has been making efforts to let business owners—including law firm partners—easily advertise their business online. One of those efforts has been Google My Business,… Read More »SEO Impact of Posts on Google My Business
Competitive Keyword Advertisements v. Trademarks
This is the second installment in a legal blog series about a lawsuit against Google over competitive keyword marketing. The first installment provided the background… Read More »Competitive Keyword Advertisements v. Trademarks
Competitive Keyword Ads Go to Court: Edible Arrangements v. Google
This is the first installment of a legal blog series dealing with an ongoing lawsuit focused on competitive keyword marketing. The second and final installment,… Read More »Competitive Keyword Ads Go to Court: Edible Arrangements v. Google
How Yoast Actually Handles Keywords
If you’ve decided to market your law firm online, the first thing you’ll do in the execution stage is to create a website. Unless you’re… Read More »How Yoast Actually Handles Keywords
Should You Italicize or Bold the Keywords in Your Legal Blog?
As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the… Read More »Should You Italicize or Bold the Keywords in Your Legal Blog?
Blog Sample – Criminal Defense Attorney: Case Analysis
There are several reasons why you should maintain a legal blog on your law firm’s website. One of them is to solidify your reputation as… Read More »Blog Sample – Criminal Defense Attorney: Case Analysis
Internal Links and Calls to Action
Over a year ago – decades, in the world of search engine marketing (SEM) – we discussed the downfall of the call to action. When… Read More »Internal Links and Calls to Action
Backlinks and Social Media: The Basics
Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However,… Read More »Backlinks and Social Media: The Basics
Legal Blogging and the Limits of Long Tail Keywords
Long ago in our blog, we covered the basics of long tail searches. In essence, whenever someone gets on a search engine like Google and… Read More »Legal Blogging and the Limits of Long Tail Keywords