Fake News and Levels of Journalism
Whenever you update your legal blog, you’re either writing evergreen or topical content. If you’re writing topical content, then it should be a recent development… Read More »Fake News and Levels of Journalism
Writing Tips
Why Really Long Blog Posts are Overrated
Making the decision to invest in your law firm’s online marketing is a big one. The truth of this statement will show itself once you… Read More »Why Really Long Blog Posts are Overrated
How to Handle Christmas in Your Legal Blog
One of the biggest goals of marketing your law firm online is connecting with a new group of potential clients. The key word here, though,… Read More »How to Handle Christmas in Your Legal Blog
3 Reasons to Keep a Legal Blog
We’ve been over some of the particular reasons why legal blogging is something that your law firm should be doing on its website. Here, we’re… Read More »3 Reasons to Keep a Legal Blog
Meta Descriptions Skip the SEO, Go Right for the Clients
Search engine optimization (SEO) is the practice of getting people to click on a certain website more often by making it look better to search… Read More »Meta Descriptions Skip the SEO, Go Right for the Clients
The Limitations of Keywords: Diversifying Your Content
As soon as you start advertising your law firm online, you’ll be hit with the need to target specific keywords to help your site rank… Read More »The Limitations of Keywords: Diversifying Your Content
Attorney Marketing 101: Keyword Stuffing
Black hat search engine optimization (SEO) is exciting. In the heat of the moment, when the less-than-reputable tactic still works, there’s always a flurry of… Read More »Attorney Marketing 101: Keyword Stuffing
How to Score SEO Points With Pictures
The differences between people and machines might be becoming smaller and smaller, thanks to artificial intelligence, but there is one difference that remains that’s important… Read More »How to Score SEO Points With Pictures
Attorney Marketing 101: Anchor Text
Elsewhere in our blog, we’ve covered the idea of backlinks and the importance of building a portfolio of them to your site. When a search… Read More »Attorney Marketing 101: Anchor Text
How Long Should a Legal Blog Post Be?
White is a powerful color. It’s a dilemma that many attorneys face. After deciding to start a blog for their law firm, after setting up… Read More »How Long Should a Legal Blog Post Be?
Handling Politics in Your Legal Blog
Even though November 8 is still 202 days away, the election cycle has already been in full swing for months. With such an important election… Read More »Handling Politics in Your Legal Blog
Legal Blogging and Your Reputation
There are numerous reasons why you should host a legal blog on your website: They push you to keep up to date on the law… Read More »Legal Blogging and Your Reputation
Google Panda Penalties, and How to Avoid Them
Even the most cursory look through search engine optimization (SEO) technicalities comes up with information on search engine penalties. Even the least bit of delving… Read More »Google Panda Penalties, and How to Avoid Them
The Downfall of the Call to Action
To the many people who are not in the field of online content marketing, hearing “call to action” brings to mind epic scenes from war… Read More »The Downfall of the Call to Action